“We’ve created a revolutionary service in the hair care market that will change the industry forever,” Myavana CEO Candace Mitchell said in a video interview with Technical.ly Philly. “By uncovering data that no other company has captured before, we’ve solved a problem that many women have experienced for generations with huge financial rewards in the near future.”

The DreamIt Ventures grad has moved into the Venturef0rth coworking space, where we recently caught up with Mitchell.

In the second installment of our new video interview series, Startup Sitdown, Mitchell introduces us to her business and tells us the challenges she faces on a daily basis. “The toughest part of being a CEO of a startup is balancing the short-term and long-term goals,” she said.