Why BaconBizConf co-organizer Amy Hoy wrote a book in (almost) 24 hours - Technical.ly Philly

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Dec. 30, 2014 10:28 am

Why BaconBizConf co-organizer Amy Hoy wrote a book in (almost) 24 hours

The book is called “Just Fucking Ship” — and that's exactly what she did.
BaconBizConf in 2013.

BaconBizConf in 2013.

(Photo via Twitter)

Updated 12/30/14: An earlier version of this article stated that the book was written by both Amy Hoy and Alex Hillman. Only Hoy authored the project.

How’s this for product placement?

Amy Hoy, part of the Philly-based pair behind popular bootstrapping conference BaconBizConf, wrote and launched a book in just over 24 hours using the very principles detailed in the book.

“How meta is that?” wrote Hoy’s BaconBizConf partner Alex Hillman in an email earlier this month.

The book — “Just Fucking Ship” — promises to “teach you 21 principles for getting off your butt and finally shipping.” They wrote the book for a 24-Hour Product Challenge and sold 800 copies in less than two weeks, making use of their 8,000 subscriber-strong mailing list.

Buy the book ($19)

(Also see: “Just F*ing Demo” by Monetate staffer Robert Falcone.)

See a step-by-step guide on how Hoy wrote the book here.

Wrote Hillman:

Obviously, we have two big goals with this book:

1 – to grow our business. duh.

2 – to grow the bootstrapped product biz community, here in Philly and everywhere.

Startups, schmartups. Bootstrapping = Philly.

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