Real Food Works CTO David Friedman leaves for another startup [Startup Roundup] - Philly


Oct. 22, 2014 9:39 am

Real Food Works CTO David Friedman leaves for another startup [Startup Roundup]

Plus: With a new VP of marketing with experience in navigating acquisitions, is Clutch gearing up for one?
Real Food Works’ office.

Real Food Works' office.

(Photo by Aidan Un)

startup roundup


David Friedman, CTO of Real Food Works, has left the company to join another Philly startup. That’s all he’d tell us right now. It marks the second leadership departure from the StartUp PHL-backed meal delivery company: founder and CEO Lucinda Duncalfe left her role to become CEO of Monetate. She remains chairman of the company. COO Jay Brown said the company is not currently looking for a CTO, it’s using “consulting resources as an interim solution.”

On stage yesterday at Forbes’ Under 30 Summit Shark Tank-esque pitch competition: sustainability app Milkcrate and DreamIt Health startup TowerView Health, among three other startups, vying for a $400,000 equity investment. Enrou, a Los Angeles-based “content-driven marketplace,” won the big prize.

Rebecca Lopez-Kriss, manager of entrepreneurial investment at the city’s Department of Commerce and StartUp PHL point person, has taken another role at the department: director of marketing and communications, she told us.

Center City digital filing company The Neat Company partnered with HP, which is now selling an OfficeJet printer with built-in Neat software, according to a release. When customers buy an OfficeJet, they’ll get three years of NeatCloud. The financial terms of the agreement were not disclosed, a spokeswoman said.


Wharton MBA-founded startup Tesorio is working with Old City dev firm Arcweb for some design work, both teams told us. Also, check out Arcweb’s new website.



Ambler-based shopping mobile app Clutch named a new VP of marketing: Mark Harrington, who was previously the chief marketing officer at Conshohocken “social intelligence” firm ListenLogic.

Harrington also worked in marketing for two local tech companies with big-name exits: (to eBay) and Ecount (to Citi). The release notes he was “instrumental in both company’s respective acquisitions.” Does that mean that venture-backed Clutch is gearing up for an acquisition?

Here’s all he would say on that note:

What really drew me to Clutch was the opportunity to work with another impressive veteran team, this time to revolutionize customer loyalty and intelligence for premier brands, like Amazon, which we just launched. I suspect, given the position and direction of Clutch, that the business will have a lot of partnership opportunities down the road, which is equally exciting.



FastFWD companies Jail Education Solutions and Textizen were featured in this CNN story about how Philadelphia is bringing innovation to prisons.

This Inquirer story declares that Philly “is as cool as Silicon Valley or Manhattan for start-ups and aspiring entrepreneurs. Yes, really.” Hmmm. Thanks.

Check out the Philadelphia 100, the annual list of fast-growing companies compiled by The Entrepreneurs’ Forum of Greater Philadelphia, The Philadelphia Business Journal and the Wharton SBDC. Some tech companies on the list include (#4), Tembo, Inc. (#22), Greenphire (#27), Medical Guardian (#29), MaassMedia (#31) and Bolt On Technology (#36).


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