How SuperMighty helps game studios make money (hint: charity) - Technical.ly Philly

Business

Sep. 11, 2014 8:29 am

How SuperMighty helps game studios make money (hint: charity)

Ty Burrowbridge and Gavin Potts shut down the digital agency they founded to start a new venture built around a clever idea: tying in-game purchases to charitable donations.

Inside SuperMighty's Old City office.

(Photo courtesy of SuperMighty)

Game developers have a hard time monetizing their games.

Take, for example, the fact that about .15 percent of mobile gamers contribute to 50 percent of all the in-game purchases in free games. For game studios to make money, they have to turn players into purchasers, said one analytics professional.

SuperMighty is tackling that problem with charity.

The new Old City company ties in-game purchases to charitable donations. Buy this $5.99 item and you’ll also buy 252 gallons of water for someone in a developing country, the sell goes.

The hope is that the charitable connection gives players an incentive to make their first purchase.

The company’s first trial, with a game developed by a studio in Salt Lake City, Utah, resulted in a more than 200 percent increase in sales, according to SuperMighty. The company partnered with charity: water to make the donations. SuperMighty takes a transaction fee (which they declined to disclose) on each sale of the charitable item, and game developers choose how much of the proceeds will go to the charity (the minimum is 25 percent but so far the developers have chosen to donate 100 percent, said cofounder Ty Burrowbridge).

SuperMighty was founded by Burrowbridge, 32, and Gavin Potts, 29, who founded digital agency Faculty Creative, and Sean Legnini, 25, who leads the company’s social good efforts. Burrowbridge and Potts shut down Faculty Creative earlier this year after an “existential moment” when they decided against taking a big contract.

We knew at that moment we had a chance to become the agency we never wanted to be,” Burrowbridge wrote in an email. “So we walked. We left a pile of money on the table.”

Advertisement

SuperMighty, which is headquartered in the same building as Rick Nucci’s startup Guru (32 Strawberry St.), is now working with local game companies, including Ghost Crab Games. They’ve also sponsored a game jam at Philly Dev Night.

One of the next moves is to build out the board for “The Mighty Foundation,” the nonprofit arm of the company that will distribute money to charities, Burrowbridge said. Right now, SuperMighty is running The Mighty Foundation.

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Inside ROAR for Good’s pivot to B2B

SEED-SPOT is bringing its startup launchpad back to Philly

N3rd Street Gamers to open massive esports hive in Denver

SPONSORED

Philly

Why working with the University City Science Center was a game changer for 4 Philly startups

Philadelphia

Perpay

UX Designer

Apply Now
Chesterbrook, PA

Deacom

Inside Sales Representative

Apply Now
Horsham, PA

Penn Mutual

Software Engineer-Java

Apply Now

Here’s why Minecraft matters for Philly public schools

SEED SPOT wants to be the safe space where your (finally) pitch your company

This accelerator for startups focused on ‘financial resilience’ is coming to Philly

SPONSORED

Philly

Take a peek at the opportunities popping up at PromptWorks

Ambler, PA

IntegriChain

Data Engineer

Apply Now
Center City

Inspire

Product Manager – Sales Tools

Apply Now
Center City

Inspire

Member Experience Specialist

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!