How coupon startup SnipSnap is using iBeacon to send ads to your phone - Technical.ly Philly

Business

Jul. 31, 2014 11:39 am

How coupon startup SnipSnap is using iBeacon to send ads to your phone

Department store Lord & Taylor has tapped SnipSnap to send shoppers specific promos depending on where they are in the store.
Lord & Taylor, shown here, is working with SnipSnap to use iBeacon technology to send location-relevant coupons to shoppers.

Lord & Taylor, shown here, is working with SnipSnap to use iBeacon technology to send location-relevant coupons to shoppers.

(Photo by Flickr user Mike Kalasnik, used under a Creative Commons license)

Mobile couponing company SnipSnap is ramping up its location-based efforts in a new pilot with department store Lord & Taylor.

The Center City startup is using iBeacon — the Apple technology that lets iOS apps get location-based notifications through Bluetooth — to send shoppers specific Lord & Taylor promos depending on where they are in the store, said SnipSnap CEO Ted Mann. If a SnipSnap user is walking by the Michael Kors area of the department store, for instance, the beacon will trigger a push notification for that person’s phone. It could be an ad for a Michael Kors sale or a special Michael Kors coupon.

The program is being tested in five Lord & Taylor stores and five Canada-based Hudson’s Bay stores. There are about 25 beacons, manufactured by Boston-based Swirl, around each store, Mann said.

iBeacon won’t be SnipSnap’s new focus, Mann said. It’s more that the company wants to be able to support this technology for its retail partners. Lord & Taylor is one of SnipSnap’s 40-plus retail partners, which pay SnipSnap every time one of their coupons is redeemed. That’s how the startup makes most of its revenue, Mann said.

SnipSnap has been offering location-based services to its clients since it launched, but it’s been experimenting with new technologies in the last year. It started using “geofencing” technology last fall, which allows a phone to store data on the exact shapes of malls and sends relevant coupons when a user is near a mall. SnipSnap is using this technology with all the “top tier shopping centers” around the country, Mann said.

Companies: SnipSnap
People: Ted Mann
-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Navy Yard motorcycle ecommerce firm RevZilla has a new retail-bred CEO

I tried coworking in the Cherry Hill Mall for a day. Here’s what happened

Fort Washington-based Chariot Solutions is focused on putting its people first

SPONSORED

Philly

Say ‘Ahoy’ to the technical opportunities at Vanguard

Philadelphia, PA

Perpay

Relationship Marketer

Apply Now

Philadelphia

Perpay

Senior Data Scientist

Apply Now

Chesterbrook, PA

Deacom

Software Support Specialist

Apply Now

City Council mulls a ban on cashless stores

Temple students can now access buildings, pay for lunch with their phones

Learn why ‘the channel’ is worth $1.5 trillion and growing: Oct. 9–12

SPONSORED

Philly

Packed with growth opportunities, WSFS Bank moves into Philly

Malvern, PA

Vanguard

Senior Java UI Developer

Apply Now

Malvern, PA

Vanguard

AWS Technical Lead

Apply Now

Malvern, PA

Vanguard

Senior Java Full-Stack Engineer

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!