How important is startup location? 'Fake a move' and find out: RJMetrics cofounder Robert Moore on lean startup tactics that worked - Technical.ly Philly

Business

Feb. 19, 2013 8:30 am

How important is startup location? ‘Fake a move’ and find out: RJMetrics cofounder Robert Moore on lean startup tactics that worked

How’s this for A/B testing? Back when Center City ecommerce analytics firm RJMetrics was just starting out in Camden, barely anyone applied to work for them, cofounder Robert Moore wrote on the company’s blog in a post about “lean startup tactics that worked.” Moore said he had a hunch it was because of the company’s location […]

Inside RJMetrics' Center City office. Photo from RJMetrics' blog.

How’s this for A/B testing?

Back when Center City ecommerce analytics firm RJMetrics was just starting out in Camden, barely anyone applied to work for them, cofounder Robert Moore wrote on the company’s blog in a post about “lean startup tactics that worked.” Moore said he had a hunch it was because of the company’s location but there was no easy way to test that assumption. Until there was.

Moore wrote:

Just then, my co-founder Jake [Stein] had a great idea: let’s just say we moved. We published an identical job posting but changed our address to a location in Downtown Philadelphia. The applicants started pouring in.We simultaneously started interviewing candidates and looking for new office space. We made our move literally one day before our first new employee started work.

Since then, the RJMetrics team has emphasized its commitment to the city again and again.

Read the full blog post for more on this move and other lean startup tips and tricks.

Companies: RJMetrics
-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

How to build a technical team on a shoestring budget

These 14 investors have urgent tips for your first meeting

List of Humans: The inclusion-minded expert list you’ve been looking for

SPONSORED

Philly

How this Vistar Media software engineer succeeds on an ‘inclusive team’

Philadelphia, PA

Linode

Senior Software Engineer – Kubernetes

Apply Now
Philadelphia, PA

Linode

QA Automation Engineer

Apply Now

At NET/WORK, three moves that made candidates stand out

3 chances to connect with Girl Develop It

3 reasons why you should look for a job during the holidays

SPONSORED

Philly

Learn to lead digital transformation at Phorum 2019

Philadelphia, PA - Center City

Odessa

Senior Business Analyst, Implementations

Apply Now
Philadelphia

Perpay

Software Engineer: E-Commerce (PHP)

Apply Now
Philadelphia

Technically Media

Technical.ly Editorial Intern

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!