The online home of the Greater Philadelphia Tourism Marketing Corporation (GPTMC) topped a Quantcast list of the most-trafficked destination sites for the country’s ten largest cities. Redesigned in early 2010, VisitPhilly.com had over 21 million pageviews in 2012, according to GPTMC. It had 6.1 million visits, said Manager of Research Initiatives Laura Maikisch.
To be sure, a city’s tourism agency web traffic isn’t an exact parallel for a city’s tourism success. Tourists get their information about a given destination from any number of tools online — think of the websites of museums and news organizations and social media, in addition to discovery apps and digital guidebooks — but what the success here does help to show is that Philadelphia has a very clear winner as its dominant messaging tool to visitors.-30-