First Round Capital closes $135 million fund, Audience Partners and Agilence raise private equity rounds [VC Roundup] - Technical.ly Philly

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May 15, 2012 8:30 am

First Round Capital closes $135 million fund, Audience Partners and Agilence raise private equity rounds [VC Roundup]

Welcome to the VC Roundup, where we’ll parse through venture capital news related to Philadelphia-based private equity firms and the companies they fund. Subscribe to the roundup as an email newsletter. If you have any VC-related news to pass along to us, please drop us a line. MUST READS First Round Capital managing director Josh Kopelman officially […]

Welcome to the VC Roundup, where we’ll parse through venture capital news related to Philadelphia-based private equity firms and the companies they fund. Subscribe to the roundup as an email newsletter. If you have any VC-related news to pass along to us, please drop us a line.

MUST READS

First Round Capital managing director Josh Kopelman officially announced that the firm closed on a new $135 million fund, First Round Capital IV. The fund is mostly the same as previous funds: the size, partners and strategy will stay consistent, building on previous rounds of success. The firm also announced that Kent Goldman and Phineas Barnes are new partners on the fund. TechCrunch notes the significance of the round in relation to early-stage investment. We first reported on the firm’s commitment to stay on target in February and on its SEC filings a month ago.

MIGHT BE WORTH YOUR TIME

Fort Washington-based Audience Partners, an advertising and directing marketing firm, has raised $750,000 according to an SEC filing.

Agilence, which helps retail companies analyze performance thru video monitoring of point-of-sale transactions, has raised $4.2 million in a private equity sale, according to an SEC filing. The company is based in Camden.

Adaptly, the Facebook ad campaign manager that grew out of DreamIt Ventures in 2010 and moved to New York, announced late last week a $10.5 million Series B round of investment. As of October, the company was reporting revenue of $10 million. The round was led by Valhalla Partners and is backed by Time Warner Investments and Vivi Nevo, AllThingsD reports.

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GIVE A GLANCE

A history lesson and a great read from the Daily Pennsylvanian about successful entrepreneurs turned investors that stand by the UPenn entrepreneurship community. [h/t InnovationAmerica]

Serial entrepreneur Rick Rasansky spoke at cowering space Venturef0rth last week, noting that there “aren’t a lot of early stage investors in Philadelphia.”

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