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Dan Marcolina: iPhoneography by author of “iPhone Obsessed” on display at Hamilton Hall through March 26

The beauty of iPhoneography is that anyone can do it. But Dan Marcolina’s iPhoneography exhibit, “Revealing the Obvious,” shows that not everyone can do it quite so painstakingly well. The exhibit, which is showing at the Hamilton Hall building at the University of the Arts in Center City now through March 26, is an homage […]

The beauty of iPhoneography is that anyone can do it. But Dan Marcolina’s iPhoneography exhibit, “Revealing the Obvious,” shows that not everyone can do it quite so painstakingly well.

The exhibit, which is showing at the Hamilton Hall building at the University of the Arts in Center City now through March 26, is an homage to all the possibilities of iPhone photography, if only one had the patience and the persistence to manipulate your photos using the plethora of photo apps available for smartphones.

Marcolina, 52, hass just that sort of patience and persistence. He says he’s always been into alternative imaging methods.

“Over the years I have used many types of toy plastic cameras and tried things like cyanotype’s and Polaroid transfer methods, but did not have the time to pursue those ways anymore,” said Marcolina. “So two years ago I was happy to find that my iPhone has become my favorite alternative imaging tool.”

In fact, Marcolina likes his iPhone as a medium so much that he wrote a book on iPhoneography called “iPhone Obsessed,” which reviews the scores of photo and photo editing apps available for the iPhone. Marcolina says there is a growing iPhonography movement, but he couldn’t find a place where anyone really explained all the tools you could use to do your own.

“As I explored what was possible by combining apps, I could not find info that really assembled all the options in a good way,” said Marcolina. “In addition, when my daughter, who does modeling in New York, called me one day to tell me that a well known photographer was using an iPhone for the shoot, I knew the iPhone movement had turned the corner.”

On Tuesday, Marcolina gave a free hour-long lecture on “iPhone Obsessed,” demonstrating to a crowd of about 80 people how to take an iPhone image from average to awesome using various apps to edit and enhance it.

“The real message is not so much about my work, but what is possible when you have a great small camera that is always with you, along with over 5,000 iPhone photo apps that are cheap and simple to use,” said Marcolina. “It allows everyone to discover and combine image techniques like never before. And then share those visual ideas across the globe.”

The lecture was sponsored by the Corzo Center for the Creative Economy and DesignPhiladelphia at University of the Arts, as part of a series titled “Visibly Invisible.”

If you’re planning to check out Marcolina’s exhibit, his favorite piece on display is a 36″ by 42″ work called “Garage Men,” he told Technically Philly.

“It’s underlying image and the processing technique work well together,” said Marcolina.

Marolina lives in Oreland, PA, but he says he’s originally from Lafayette Hill. He’s worked as a graphic designer for 30 years, but he told Technically Philly that he thinks the iPhone is creating some of the most amazing photography he’s ever seen.

“I believe we are truly at the beginning of a historical moment in photography,” said Marcolina.

The iPhoneography exhibit is up for another four days, but after that you can see more of Marcolina’s work here or by checking out the iPad companion to his book, “iObsessed Companion.”

If you’re interested in seeing more iPhoneography, Marcolina recommends, iPhoneart.com and Pixels: the Art of the iPhone.

Companies: Apple / University of the Arts
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