123LinkIt acquired by NetLine for undisclosed sum - Technical.ly Philly

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Dec. 6, 2011 9:36 am

123LinkIt acquired by NetLine for undisclosed sum

123LinkIt, the WordPress plugin that streamlines affiliate marketing for bloggers, has been acquired by Landsale-based NetLine for an undisclosed sum.

123LinkIt, the WordPress plugin that streamlines affiliate marketing for bloggers, has been acquired by Landsale-based NetLine for an undisclosed sum.

“After integrating our software with tens of thousands of blogs, we believe now is the best time to expand our efforts with another team that shares our vision of enhancing the online advertising process,” wrote founder Yasmine Mustafa on the company’s blog. “We’re excited to announce that we have been acquired by NetLine and will be joining their RevResponse team to continue creating an enriching and unobtrusive advertising experience on the web.”

Mustafa, 29, said she had been communicating with a NetLine employee for months as an informal advisor. After the two companies began exploring a partnership it soon turned into a full acquisition with a bit of help from PhilaDev, the mentoring group and accelerator founded by Chris Myers.

“I still have the check in my bag and I feel like its the last piece of 123LinkIt I have,” Mustafa said yesterday. “It feels fantastic, it’s a great win. Selling before I turn 30 is a big deal to me.”

NetLine paid for 123LinkIt in cash and Mustafa is now an “at-will” employee of NetLine. The deal was signed on Nov. 18. Mustafa is the primary equity holder in the company along with a few contractors.

The 123LinkIt brand will stay, says Mustafa, and will be developed beyond just a WordPress plugin.

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