“That will serve as a nation-wide content site and parent site for all the cities we are in. The nationwide content will be aimed at being general enough that anyone could enjoy it and will help populate the content to the local city sites and those local sites will also have freelancers contributing local content. So the city sites will have a combination of local and nationwide content, as well as all the happy hour data like what we have for Philly,” Schmidt, 29, tells Technically Philly. “I think it will be a pretty new type of media model in this industry.”
The online bar guide and nightlife news site launched in 2009 as an expansion on Schmidt’s Excel spreadsheet of Philadelphia Happy Hours. Technically Philly has spotted splash pages for DrinkDC, DrinkBaltimore and DrinkNYC.
“We’re looking at launching DrinkBaltimore and DrinkDC in early-mid October. No firm dates yet as we are still working to organize the launch parties. DrinkNYC is a ways away yet, probably in the spring or later,” he said.
In May, Schmidt announced the site’s launch to the Jersey Shore. New DrinkPhilly Editor Danya Henninger, who replaced outgoing edit lead Justin Giza, will lead the DrinkNation editorial operation, she told Technically Philly.-30-
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