Loffles.com: consumer targeting and promotional giveaway site launches [VIDEO] - Technical.ly Philly

Aug. 4, 2011 10:00 am

Loffles.com: consumer targeting and promotional giveaway site launches [VIDEO]

Loffles.com boasts that it is the best way to enter sweepstakes online. And now the company is live. The site — the name deriving from the combination of ‘lottery’ and ‘raffles’ — offers users access to an updated catalog of prizes from familiar brands. Users watch a promotional video, answer questions — to show they […]

Loffles.com boasts that it is the best way to enter sweepstakes online. And now the company is live.

The site — the name deriving from the combination of ‘lottery’ and ‘raffles’ — offers users access to an updated catalog of prizes from familiar brands. Users watch a promotional video, answer questions — to show they watched — and gain entry to a drawing for, say, a Best Buy gift card, a Netflix membership or an Xbox 360. Each entry also earns users ‘loffles,’ which can be redeemed for other prizes or used for additional contest entry tickets.

Technically Philly first told you about Loffles, which has regional roots, in October, when the company quietly sought $500,000 in funding, and received $162,000. First listing the company in Gladwyn, where co-founder Brandon Yoshimura grew up, the startup has more formally set up its headquarters in Providence, Rhode Island, near where Yoshimura, 22, and his fellow co-founders met at Brown University.

The team has six other members, including the following: co-founder Steve Boland, 22, from Lafayette Hill, a graduate of Germantown Academy and Penn State; Chief Technical Officer Daniel Johnson, 29; Chief Marketing Officer James Kwon, 27; Director of Sales Vincent Tumbleson, 20, a junior at Brown; team developer Jake Buob, 20, a student at Johnson and Wales University and social media director Ashley Farquharson, 21, a student at UMass Amherst.

Loffles, which is actually incorporated in that tax haven of Wilmington, Del., is represented by Center City law firm Morgan Lewis and local PR agency¬†Zer0 to 5ive and another co-founder is from Lafayette Hill and attended Penn State University. Though primarily in Providence, Loffles does have a small administrative office at 16th and Wood street where the team will “set up periodically,” said Yoshimura, an alumnus of the Haverford School.

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