Publishers, desperate to prop up their legacy print business, have been scrambling to put their content on tablet devices. Now the Philadelphia Inquirer and its sibling Philadelphia Daily News are making what may be the boldest tablet push yet. On July 11, the two papers plan to announce a pilot program under which they will sell Android tablets with their content already built in at a discount. Icons on the tablets’ home screen will take users to digital replicas of both newspapers as well as a separate Inquirer app and Philly.com, the papers’ online hub.
“No one in the U.S. has bundled the device with content,” said Greg Osberg, the CEO of newspaper parent company Philadelphia Media Network. “We want to gain significant market share in this area, and we want to learn about consumer behavior. Our goal is to be the most innovative media company in the United States.”
At the press conference, announcing a broad Project Liberty digital initiative, Osberg also again said that the incubation program Technically Philly previously reported on will launch in the fall, featuring four startups and a partnership with Ben Franklin Technology Partners and DreamIt Ventures.
Watch a video clip of the press conference below, captured by Liliputing, which features more details.