Susan Kare, Regional Rail and the original Macintosh fonts - Technical.ly Philly

Creative

Jan. 14, 2011 11:00 am

Susan Kare, Regional Rail and the original Macintosh fonts

The Montgomery County native and iconic designer was why the original Macintosh fonts were named after SEPTA Regional Rail station stops. Briefly.

An early display of the Chicago font by Susan Kare and the Macintosh team.

(Courtesy image)

Rosemont. Ardmore. Overbrook. Paoli. Locally, they’re second nature. Simply, stops on the Regional Rail.

But in the early ’80s, as Apple was preparing its original Macintosh personal computer, the names nearly became titles for several typefaces in its operating system.

Susan Kare, the prolific typeface and icon designer — who now works for clients like Facebook, Chumby, PayPal, AOL and others — remembers it well. She was in Cupertino, California, designing that first set of legendary typefaces.

She and a colleague, Andy Hertzfeld, named them after local transit stops between their hometown of Narberth and Center City.

Until Steve Jobs stepped in.

“Jobs thought that our idea of city names was fine, but suggested that ‘world class cities’ would be better than suburban towns,” she said in an e-mail to Technically Philly.

So it is that the original macintosh fonts — Chicago, New York, Geneva, Venice and a handful of others — have roots in Philadelphia. And by association, so do some of the classic designs shown above, created by Kare, like the designs for Microsoft’s Solitaire, the Happy Mac icon, and even the obscure Swedish symbol that Apple still uses for its Command key.

A conversation with Kare, to get this bit of Philly folklore on the record, after the jump.

###

What is your Philly connection? You grew up here?

My family lived in Narberth when I was in high school at Harriton (in Rosemont). My father was the director for 20 years at the Monell Chemical Senses Center at Penn.

Tell us what you remember about Andy Hertzfeld and how you both came to name the fonts after stops on the Paoli line.

Advertisement

Andy Hertzfeld and I were classmates at Harriton. He was instrumental in my having the chance to work at Apple, and is a gifted programmer. He currently works for Google, but we have worked together on numerous projects over the years. It was a spur of the moment decision to name the fonts after stops on the Paoli local, but Andy and I had a number of fonts to name, so it seemed like a good set.

What were those original fonts named?

I believe we at least had Rosemont, Ardmore, Overbrook, and Paoli (though Chicago was previously called Elefont).

What was the reason for the changed titles? Is it true that Steve Jobs wanted names that were references to large metropolitan cities instead of Philadelphia?

Steve Jobs thought that our idea of city names was fine, but suggested that “world class cities” would be better than suburban towns: New York, Geneva, Venice, Chicago, etc.

What was it like working with Jobs?

He is really smart and creative across a wide range of disciplines. Because he had a great interest in the Macintosh project, he would often stop by at the end of most days to hang out, see what was new, and offer a few suggestions.

Take us back to when you created the fonts. Were you in Philadelphia?

Haven’t lived in Philadelphia since the early ’70s when Andy and I left for college. I did work for a terrific designer (Harry Loucks) in the graphics department at the Franklin Institute for several summers during high school and college. We worked on the Macintosh at Apple Computer in Cupertino. It was exciting this year in baseball when San Francisco played Philadelphia and the end of the season!

Now you’re working with Facebook? What else are you up to?

My company, Susan Kare Design, creates digital images and user interface graphics for many companies. We’ve done work recently for Facebook, Fossil, Thompson Reuters, PayPal, and AOL.

Tell us about the limited edition icon prints that you recently released.

We launched kareprints.com in December 2010, to offer signed, limited edition prints of some of our favorite icons. There are a number of images familiar to computer users that range from navigation icons to solitaire cards. We just created a set of prints for Valentine’s Day.

Thanks, Susan!

More fascinating stories of Macintosh history at Folklore.org.

Want more richly researched and deeply sourced community reporting?  Become a Technical.ly member for $12 per month -30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Philadelphia slayed its brain-drain beast. Now what?

When the long road leads to the dream job

5 trends in growing startup cities from the last decade that you should understand

SPONSORED

Philly

How Macquarie blends tech-fueled financial services with global opportunity

Philadelphia, PA

PromptWorks

Director of Product Design

Apply Now
Philadelphia

Perpay

UX Designer

Apply Now
Horsham, PA

Penn Mutual

Software Engineer-Java

Apply Now

Collective Strength aims to be Philly’s no-BS networking meetup for women

Philadelphia is as unequal as Colombia. Will a minimum wage boost help?

Women tech founders: Collaboration can help shrink the venture capital gap

SPONSORED

Philly

This apprenticeship program is opening the door for candidates with nontraditional backgrounds

Philadelphia

Guru Technologies

Senior Front End Engineer

Apply Now
Center City

Inspire

Product Manager – Sales Tools

Apply Now
Center City

Inspire

Member Experience Specialist

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!