At the risk of seeming too complicit in helping to promote a car company, two teams with technology community ties are representing Philadelphia in a 17-city Ford Fiesta social media branding binge.
Team Philly features the scenester power couple of Lime Projects creative marketer Laris Kreslins and Kendra Gaeta, the founder of online allowance and chore rewards platform Kidszillions.
Like their counterparts in cities across the country, each team was given the keys to a new Ford Fiesta in exchange for posting wildly about their experiences via every social media platform you ever heard of, to, as the site suggests, “re-imagine the way Fiesta gets advertised.”
The campaign features a promotional competition component which will crown one of the participating teams the winner, earning a 2011 Ford Fiesta.
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