First, the company focused on text-based marketing before unrolling Everywhereigo, the company’s mobile CMS. Now, PhindMe is looking to become the premier vendor for social media-focused mobile Web sites. A buzzword packed space that CMO Jon Cooper says is currently unoccupied.
“[Social] follows the evolution of mobile from being a simple utility,” Cooper says.
To stake its claim as the go-to social media experts in the mobile sphere, the company has just released Social Media Hub, a series of features for its mobile CMS that allow users to easily incorporate social media content in their mobile Web site. And, if all goes well, the company will be one of the next great mobile platforms for businesses.
“Social media is the fundamental thing we want to be good at,” Cooper says.
Currently, individuals can get an account for free to create mobile pages or, for five dollars a month, they can opt for the premium package that enables more than one page and CSS customization. For businesses, the company charges $49 a month, $99 for the premium version. The company also makes additional revenue by building sites for users who need the development help.
With Social Media Hub, the company is beginning to find its identity as the premier social media platform for commercial sites. PhindMe can easily tie businesses to their social media presences on Twitter and Youtube by using API calls to import content to display it directly on the mobile Web site.
The marriage of social media and mobile has been long and strong as Twitter, Flickr and Facebook all allow for mobile uploads and status updates on the go. The problem, however, is that social media conversations often happen on their respective Web sites. Especially on the iPhone where the OS often forces users to open a separate YouTube application when viewing video content.
By optimizing sites for social media, businesses can keep users on their site and only one click away from converting.
“I know a lot of companies have to work hard to get people to return to their sites,” Cooper says, “so social media is often counter-intuitive.”
Though many companies see value opening up their Web sites to user generated content. One of PhindMe’s clients, a brewery, has its site stocked with images and videos submitted by users tasting the company’s brews. A mobile site optimized for social media, Cooper says, can become a hub for that product’s community.
With the slight shift in strategy, the company is undergoing a homepage redesign and is trying to reach out to specific niches to help word-of-mouth fuel the company’s growth. For example, Cooper says the company has made inroads among recruiting marketers who use social media to attract and maintain a pool of candidates.
“We need those super-influencers,” he says.
Below, watch a video tutorial about Everywhereigo’s new social feature set.
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