Bala Cynwyd's First Flavor on Today Show - Technical.ly Philly

Feb. 26, 2009 8:40 am

Bala Cynwyd’s First Flavor on Today Show

Bala Cynwyd marketing company First Flavor President Jay Minkoff was on the Today Show yesterday during this week last year promoting its “Peel ‘n Taste” technology, which they say is, “a way to market the most important sensory aspect of your product.” It was the beginning of what has become a long line of recent […]

Bala Cynwyd marketing company First Flavor President Jay Minkoff was on the Today Show yesterday during this week last year promoting its “Peel ‘n Taste” technology, which they say is, “a way to market the most important sensory aspect of your product.”

It was the beginning of what has become a long line of recent news for the five-year-old Montgomery County company, who, we’re happy to share, formulated its business plan at Philadelphia’s own University of Pennsylvania and has since signed on a host of new clients.

Read how and see video of Minkoff’s Today Show performance after the jump.


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Last year First Flavor’s national attention began for an advertising campaign with its peel and taste for Welch’s Grape Juice, first in People’s magazine.

Other clients readying for their own in-print tasting campaigns include Captain Morgan’s rum and Campbell’s Soup.

But in March of 2007, First Flavor was a fairly unknown suburban marketing agency. So Minkoff, a 1983 Wharton graduate, took his business model and plans to his alma mater’s Small Business Development Center, as he explained to me last March.

“We needed to evaluate the market size, identify potential strategic partners,” Minkoff told me. “We really got a first-class management type of report done. A report like this would have cost us $20,000. We got it for no cost really.”

I’d say he’s done just fine with the help.

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Hat tip to Phillyprenuers. Photo courtesy of First Flavor. It depicts production of Welch’s ad, a sample of juice behind a metal foil that ran inside magazines.

Companies: First Flavor
People: Jay Minkoff
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