Beth Virshup -

Profile: Strategic thinker and multi-disciplined business professional with a strong background in research, marketing, and operations.  Significant experience managing cross-functional projects from conceptual development through launch and post-implementation evaluation.  Design front and back-end business processes to capture information and facilitate workflow; define reporting requirements for benchmarking and monitoring results. Establish Best Practices and create training materials. Integrate key performance metrics and proprietary data-driven analysis with primary and secondary research findings to support business planning and identify new opportunities. Partner with management, customers/clients, centers of influence, and third-party vendors to build collaborative relationships. Excellent analytical and business-writing skills. MBA.



«  Client/Account Development«  Consultative Decision Support
«  Research/Business/Marketing Plans«  Multi-Media Campaigns
«  Direct Marketing«  Creative/Collateral Design
«  Lead Generation«  Acquisition/Retention Programs
«  Internet/Intranet Content«  Internal/External Communications
«  Custom Data/Web Analytics«  Dashboards/Benchmarking
«  Competitive Landscapes«  Market Assessments
«  Focus Groups/Surveys«  One-on-One/Third-Party Interviews
«  RFP/Proposals«  Business/Case Studies
«  Operations«  Key Performance Metrics
«  Organizational Development«  Hiring Plans/Recruitment
«  Job Descriptions/Offers«  Compensation Planning
«  Best Practices

«  P&L, Budget, and ROI Management

«  Training Guides/Materials

«  Financial Forecasting

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