Curalate hires check boxes 'we didn't even know we needed'
A slightly less than life-sized cheetah statue and a brightly burning neon sign are the first two things that greet you when you walk into the 5th floor Curalate office. The 2401 Walnut Street office is a hint that this company might be more than your average startup. Quirky and driven, this four-year-old visual commerce and marketing company has quickly become a darling of the Philly tech scene and garnered some national recognition too.
Curalate’s hiring goals are currently “everyone,” but don’t be fooled into thinking that means they will hire just anyone. As Talent Acquisition Manager Trisha Noel explained, “In my experience, most companies look for candidates who check 7 or 8 out of the 10 boxes on the job spec – at Curalate, we look for candidates who not only check all 10 boxes, but who show us 3-4 boxes that we didn’t even know we needed.”
A sense of humor is a key box to be checked at Curalate. From unconventional hiring – to “Curalatte” Coffee Meetings – to hundreds of Slack channels used to connect the company’s three locations (Seattle, NYC, PHL) like CuraBalls (their soccer team), CuraLadies (a female-only Slack Channel) and CuraDogs (a Slack channel dedicated to, you guessed it – photos of the dogs of Curalate employees) to name a few – the company has managed to strike a strong balance between building a fun work environment and producing top tier visual marketing products. Employees talk company-wide quarterly retros (a retrospective look at individual team performance and the overall business) with the same tone and enthusiasm they use to describe the weekly office happy hours.
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