The Washington Post | Digital Analyst – Audience Development & Analytics -

Digital Analyst – Audience Development & Analytics

The Washington Post |  Washington, D.C. | Other

Job Description
Perks + Benefits
Company Culture Coverage

Job Description

The Audience Development and Analytics department drives strategic and operational decisions for The Washington Post.  This highly visible team applies analytics and research to support strategic initiatives and day-to-day operational support company-wide and is currently seeking a Digital Analyst.



As our Digital Analyst you’ll report to the Director of Digital Analytics and work in close collaboration with the newsroom, product, engineering, advertising and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company.  You’ll regularly interact with various stakeholders in these departments, understand needs, build reports, conduct data analysis and make actionable recommendations. You’ll love solving open-ended problems by taking mountains of data, transforming it into meaningful analysis aimed towards identifying solutions and opportunities. You’re happiest in a role where you can solve problems where business, math, technology and practical intuition converge.



  • Work with stakeholders across departments to understand what KPIs are important from a priorities perspective and come up with a measurement plan

  • Work with the Engineering, Product and Marketing teams to ensure metrics are appropriately defined, implemented and tested across our digital assets

  • Design, build and maintain key periodic reports, dashboards and analyses utilizing Hadoop, Web Analytics tools (Adobe Analytics/ Google Analytics), R, Python, Tableau and other reporting and visualization tools

  • Develop best practices and approaches to answer ad hoc questions on online user behavior, customer journeys, engagement, conversion data and multi-channel attribution

  • Assist various testing and optimization efforts and special initiatives by performing in-depth and ad-hoc analysis of information from multiple data sources (web analytics data, marketing data, newsletter data, subscription data, alternate platforms as well as external data) to assist data informed decision making at all levels

  • Prepare and present reports, analysis and presentations to various stakeholders including executives


  • Bachelor’s degree required, technical discipline (Computer Science, Statistics, Mathematics or equivalent practical experience) preferred

  • 3+ years of data analytics experience, with a strong preference for experience in web analytics and digital domains

  • A strong quantitative, creative and problem solving mindset

  • Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail

  • Strong analytical and communication skills. Ability to work successfully in a team environment, as well as independently and exercise sound professional judgment.

  • Drive to learn and master new techniques, technologies and methodologies to solve new problems

  • Tools and Technologies

    • Backend

      • Expert knowledge of relational and non-relational Database Systems, Advanced SQL and Microsoft Excel. Experience with MySQL, PostgreSQL on cloud is a plus

      • Expertise in Big Data tools and distributed data/computing tools like Hadoop (or other big-data solutions), Map/Reduce, S3, Hive, Spark etc.

    • Middle Layer 

      • Expert knowledge of R, Julia or other econometric software and statistical packages/tools

      • Expert knowledge of Python (with pandas, numpy, scifi preferred) and other data analysis packages to manipulate data and draw insights from large data sets

      • Knowledge and experience in statistical and data mining techniques: GLM/Regression, Random Forest, Boosting, Trees, text mining, social network analysis, etc. is strongly preferred 

    • Visualization

      • Expertise in architecting and building Tableau dashboards and reports

      • Expertise with R Shiny, D3 or other visualization/ reporting tools is strongly preferred

    • Hands-on experience with one or more Web Analytics tools is strongly preferred (Adobe Analytics, Google Analytics, etc.)

    • Understanding and experience with key platform technologies including APIs & Management, Platform Services, Streaming Systems, Stream Processing, and Persistent Storage for Analytics and Applications

    • Experience collecting, cleaning, and organizing data from a multitude of sources to perform analysis

Apply Now
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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
  • Wellness Programs
  • Work from Home
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
  • Mother Rooms
Perks & Discounts
  • Casual Dress
  • Special Discounts
Professional Development
  • Tuition Reimbursement
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

The Washington Post is no doubt an iconic fixture in the world of journalism. For over a century, it has been breaking news, setting journalistic standards and even sharing the silver screen with movie stars Tom Hanks and Meryl Streep.

One might ask oneself, “Where, oh, where might a technologist like me fit in?” The answer would be right smack dab in the middle of the newsroom.

To be on the tech team at The Post is to work at the pulse of breaking news directly alongside journalists and editors. Engineers have the unique opportunity to collaborate with content creators and invent new ways to captivate readers, whether it’s powering important election updates or finding clever, simple ways to help amateur chefs master a featured recipe.

Owned by Amazon founder Jeff Bezos and led by one of AdWeek’s “Most Indispensible Executives,” CIO Shailesh Prakash, The Post has undergone a masterful transformation from formidable print newspaper to innovative media technology company. In fact, it landed eighth on Fast Company’s 2018 “The World’s Most Innovative Companies” list.

With a “build not buy” philosophy, Prakash has empowered engineers to invent industry-changing software that does everything from delivering breaking news alerts faster to telling stories through augmented reality. This has led The Post to pursue an entirely new line of business: selling its in-house content management system, Arc, as a service to companies across the globe.

The ongoing emphasis on innovation means that engineers get to dip their toes in a variety of projects. Every couple of weeks ushers in a new development opportunity, feature or update, eliminating the risk of the team’s motivation growing stale.

Though many employees enjoy the buzz of newsroom energy emanating throughout the office, most find The Post has a surprisingly flexible work style. Employees within the software engineering department are first and foremost motivated by the needs of The Post and its readers, but are trusted to work remotely or get their work done off-hours, if needed.

The culture is decidedly down to earth. Described as an ‘inspiring and transparent environment,’ even the conference rooms are filled with light and surrounded by glass. Additionally, it has been noted numerous times that one of the most active Slack channels around the organization is affectionately labeled ‘Leftovers,’ where people post whatever leftover food they have from meetings or events.

Whether you’re a junior software engineer or top political reporter, everyone is a part of the team. And, really, what’s a better way to get acquainted and produce some killer news content than sharing ideas over a cold dish of half-eaten mac and cheese?

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