The Washington Post | Digital Analyst – Audience Development & Analytics - Technical.ly

Digital Analyst – Audience Development & Analytics

The Washington Post |  Washington, D.C. | Other

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

Job Description

The Audience Development and Analytics department drives strategic and operational decisions for The Washington Post.  This highly visible team applies analytics and research to support strategic initiatives and day-to-day operational support company-wide and is currently seeking a Digital Analyst.

 

Description:

As our Digital Analyst you’ll report to the Director of Digital Analytics and work in close collaboration with the newsroom, product, engineering, advertising and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company.  You’ll regularly interact with various stakeholders in these departments, understand needs, build reports, conduct data analysis and make actionable recommendations. You’ll love solving open-ended problems by taking mountains of data, transforming it into meaningful analysis aimed towards identifying solutions and opportunities. You’re happiest in a role where you can solve problems where business, math, technology and practical intuition converge.

 

Responsibilities:

  • Work with stakeholders across departments to understand what KPIs are important from a priorities perspective and come up with a measurement plan

  • Work with the Engineering, Product and Marketing teams to ensure metrics are appropriately defined, implemented and tested across our digital assets

  • Design, build and maintain key periodic reports, dashboards and analyses utilizing Hadoop, Web Analytics tools (Adobe Analytics/ Google Analytics), R, Python, Tableau and other reporting and visualization tools

  • Develop best practices and approaches to answer ad hoc questions on online user behavior, customer journeys, engagement, conversion data and multi-channel attribution

  • Assist various testing and optimization efforts and special initiatives by performing in-depth and ad-hoc analysis of information from multiple data sources (web analytics data, marketing data, newsletter data, subscription data, alternate platforms as well as external data) to assist data informed decision making at all levels

  • Prepare and present reports, analysis and presentations to various stakeholders including executives

Qualifications:

  • Bachelor’s degree required, technical discipline (Computer Science, Statistics, Mathematics or equivalent practical experience) preferred

  • 3+ years of data analytics experience, with a strong preference for experience in web analytics and digital domains

  • A strong quantitative, creative and problem solving mindset

  • Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail

  • Strong analytical and communication skills. Ability to work successfully in a team environment, as well as independently and exercise sound professional judgment.

  • Drive to learn and master new techniques, technologies and methodologies to solve new problems

  • Tools and Technologies

    • Backend

      • Expert knowledge of relational and non-relational Database Systems, Advanced SQL and Microsoft Excel. Experience with MySQL, PostgreSQL on cloud is a plus

      • Expertise in Big Data tools and distributed data/computing tools like Hadoop (or other big-data solutions), Map/Reduce, S3, Hive, Spark etc.

    • Middle Layer 

      • Expert knowledge of R, Julia or other econometric software and statistical packages/tools

      • Expert knowledge of Python (with pandas, numpy, scifi preferred) and other data analysis packages to manipulate data and draw insights from large data sets

      • Knowledge and experience in statistical and data mining techniques: GLM/Regression, Random Forest, Boosting, Trees, text mining, social network analysis, etc. is strongly preferred 

    • Visualization

      • Expertise in architecting and building Tableau dashboards and reports

      • Expertise with R Shiny, D3 or other visualization/ reporting tools is strongly preferred

    • Hands-on experience with one or more Web Analytics tools is strongly preferred (Adobe Analytics, Google Analytics, etc.)

    • Understanding and experience with key platform technologies including APIs & Management, Platform Services, Streaming Systems, Stream Processing, and Persistent Storage for Analytics and Applications

    • Experience collecting, cleaning, and organizing data from a multitude of sources to perform analysis

Apply Now
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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
  • Wellness Programs
Other
  • Work from Home
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
  • Mother Rooms
Perks & Discounts
  • Casual Dress
  • Special Discounts
Professional Development
  • Tuition Reimbursement
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

Tell us about your core software product, Arc Publishing.

Arc is a CMS platform that The Washington Post created for its newsroom and now Arc is sold to other companies, including brands in the media and publishing space. It’s a suite of programs developed to write and schedule articles, run testing for headlines, and manage web templates. We also have video and photo digital asset management systems, including support for livestreaming. At The Washington Post the entire website runs on top of the Arc platform, just like companies use Amazon Web Services for cloud hosting.

After we perfected the software internally, we started selling it to other publishing companies across five continents. It’s growing constantly. Almost every week we announce a new partner or publisher. The Arc software development team is now run independently, and The Post is just one of many clients running hundreds of sites, including many of the best-known brands in the world, and more than 600 million monthly unique visitors.

How has The Post tackled moving to a more digital medium?

We approach everything with a digital-first mindset, leading us to build new teams that didn’t exist a few years ago.

At The Post, we’re constantly thinking of new ways to tell stories and the engineering team is an integral part of that process. Whether it’s building completely new tools or improving readership engagement on different forms of media, like Snapchat stories and interactive newsletters, we never rely on staying the same. We are constantly adapting.

What kind of people work at The Post?

Our people are curious, interesting and multi-faceted. They ask really good questions and look for ways to bring their whole selves to work.

This often comes to life on our Slack channels. There’s a running group, a knitting group, a comic group, a ‘Survivor’ group of people who still love the show ‘Survivor.’ They may come in and work at a desk, but they’re so much more than that. They have these fascinating lives and because of that, everyone’s just interested in grabbing coffee and hearing each other’s stories.

What kind of tech skills do you expect candidates to have?

Our goal is to bring in diverse slate of talent. When it comes to tech requirements, we say we’re “language-agnostic.” If you come in knowing certain languages and we need you to know different ones, we’ll teach you.

Ultimately, we’re looking to hire incredible people that want to learn.

How do you encourage growth and learning?

There’s a lot of freedom to chart your own path here. If you have a great idea you’d like to pursue or would like to gain experience in a new area, leadership is behind you and gives you autonomy to tackle it on your own. If you hit a speedbump and need guidance, management is there to support you and answer questions.

We also offer career mentorship through our “Growth Project,” where employees are given the opportunity to connect with members of leadership and ask questions from how to manage up to how to improve their annual review.

How does The Post engage in community outreach efforts?

The technology teams are very active in the D.C. tech community. Between hosting and attending meetups, as well as hackathons, a lot of our engineers are leaders or heavily involved in the community.

We host meetups that include organizations not only focused on technology, but also diversity. For example, we hosted a hackathon that encourages people from underrepresented communities to get involved in tech, and also hosted the Women in Tech summit last year and in years past. Other engineers are involved in community tech groups such as Coffee and Code, Women Who Code, the Code (Her) Conference, Women In Technology, Girls Who Code.

At the Corporate Social Responsibility level, our organization runs the Post Helping Hand Initiative. Every three years, we choose three non-profits in the D.C. area that are working to fight homelessness or to promote educational services for low-income residents. We raise awareness of the nonprofits by giving them coverage on The Washington Post through a special column. We also ask our readers to either give to those three non-profits for get involved through volunteering.

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