Vanguard | Senior Marketing Data Scientist II -

Senior Marketing Data Scientist II

Vanguard |  Malvern, PA | Data Science

Job Description
Perks + Benefits
Company Culture Coverage

At Vanguard, our mission is to help investors meet their financial goals, and that starts with providing the analytical insights they need. The strategic use of data is meaningful to helping our business develop new capabilities and solutions. As a Marketing Data Scientist at our Center for Analytics & Insights (CAI), you’ll com bine analytical and innovative ways to develop advanced marketing analytics solutions to help our Marketing organizations address complex marketing problems and drive effective decision making. We have a rich array of data available to us and wealth of challenges to offer you. Make it count.


In This Role You Will:

  • Lead meaningful marketing science projects that provide deep insights into marketing needs and performance, and ultimately, drive better marketing return on investment and business outcomes. Applies significant quality control and risk assessment of the model, methodologies, outputs and processes.
  • Identify ways of demonstrating data to address marketing challenges and opportunities. Translate requirements into an analytics approach, and through sophisticated analysis, formulate insights that improve the way we do marketing
  • Demonstrate subject matter expertise and develop core Marketing ML solutions such as Marketing mix models, Multi-touch attribution algorithms, Next best action solutions, Channel optimization, guide business partners and leaders in marketing planning and execution
  • Drive innovative marketing models and applications through continuously improve and grow CAI Marketing ML capabilities to better support marketing core goals and metrics


Reimagine the investment experience

Your real passion for data, along with your ability to communicate complex ideas through storytelling and visualization, will supply to the development of new ways of doing business. You’ll collaborate with a robust, cross-disciplinary team including advanced data analysts, data engineers, consultants, and market researchers—all backed by Vanguard’s sophisticated modeling and data management tools. If you’re driven to lead projects that uncover innovative ways of investing, you could launch a multifaceted career, helping to serve over twenty million clients, worldwide and transforming the way our industry operates. Invest your skills for the benefit of our clients, and we’ll invest in your future.


What it Takes:

  • Graduate degree (ideally a PhD) in a quantitative/analytical field such as Data Science, Machine Learning, Mathematics, Statistics, Economics, Computer Science, Engineering, Operations Research, Physics or other relevant scientific field
  • A minimum of five years of relevant professional experience in dynamic analytical roles, combinational of machine learning, data sciences and marketing analytics
  • Deep understanding and experience of building models using Deep Learning, Machine Learning and Simulation methods
  • Experienced in developing and deploying marketing mix-models, multi-channel attribution algorithms and marketing measurement & optimization solutions
  • Strong proficiency in Python, R, Spark (Scala, PySpark) and data visualization tools such as D3.js
  • Maintains flexibility in meeting deadlines and expectations in the face of shifting priorities

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
  • Wellness Programs
  • Travel
  • Work from Home
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
  • Mother Rooms
Perks & Discounts
  • Company Outings
  • Special Discounts
Professional Development
  • Online Trainings
  • Tuition Reimbursement
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What’s uniquely challenging about building Vanguard products?

Applications and systems directly related to investment management require Vanguard crew members to have both business and technical skills. They need to have soft skills in order to listen to clients’ needs as well as hard skills that will translate those needs into technical requirements that deliver results.

What is the pace like at Vanguard?

The technical team at Vanguard works in an agile work environment, so they work quickly and intelligently. Over the last couple of years, Vanguard has enabled a robust continuous delivery system where folks can get new feature updates into production in less than 15 minutes to begin testing in live product environments, where in years past it would take months to get something into production.

What features is the team working on at the moment?

A tool for our portfolio managers to analyze client and market data and make better trading decisions. In addition, the team is engaged in moving legacy applications to the cloud.

What qualities does Vanguard value in an employee?

Vanguard values passionate individuals who are open-minded and always looking to improve themselves, their community and the products offered to clients.

What can new employees expect?

In addition to a thorough one-day corporate orientation, new employees can expect to enter into a supportive, welcoming work environment where they will feel appreciated and valued.

How do Vanguard employees stay connected and engaged with each other?

From the annual employee 5K run and community service campaigns through “Vanguard Gives Back” to happy hours, board game nights featuring D&D-style games like Gloomhaven, beverage clubs and barbeques, there are ample opportunities for Vanguard crew members to connect with each other throughout the year.

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