URBN | Manager – Global Analytics - Technical.ly

Manager – Global Analytics

URBN |  Philadelphia | Other

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

Reports to:

Associate Director of Web & Customer Analytics


Urban Outfitters is looking for a talented individual to join our Analytics team.  The right candidate for this position will possess a balance of quantitative reporting and analytical skills alongside a big-picture strategic curiosity. This position will assist the Analytics Team in providing fact based recommendations, guidance, and reporting in the areas of marketing channel performance, customer contact strategy, customer valuation, and digital behavior.



  • Partner with Marketing teams to develop various audience segmentation approaches to help drive customer acquisition/reactivation, as well as enhance customer lifetime value. Design, manage, and deliver audience and customer segmentation strategies for A/B tests
  • Create scalable, innovative approaches to extracting, managing and analyzing customer data to solve challenging business problems. Responsible for operating daily, weekly, monthly, seasonal, annual reporting to monitor company KPIs plus various loyalty and marketing initiatives
  • Leverage data from site experience tracking tools (i.e. Google Analytics) to collect, analyze, and report on customer journeys, interactions, and touchpoints, as well as website and conversion funnel performance
  • Utilize SQL and BI tools to extract and visualize customer data, including demographic information, on-site behavior, marketing engagement, transaction data as well as brand and product preferences
  • Improve analytics capability through updating algorithms for predicting customer value, product lifecycle, marketing spend vs revenue forecasting…
  • Collaborate with brand-level analytics partners on statistical best practices and oversee the development and maintenance of cross-brand statistical initiatives
  • Partner with brand teams, engineering, and digital product teams to perfect digital analytics measurement plans, manage AB tests, customer journey mappings, and deliver digital insights and reporting
  • Acting as a liaison to the IT department, as well as sister brand teams regarding the development and adoption of future projects, such as business intelligence tools and integrating new data



  • 6-8 years of relevant work experience, preferably in retail/ecommerce
  • Advanced experience with SQL/ R/ Google Analytics and visualization tools such as Qlik, MicroStrategy, Tableau
  • Experience in statistical probabilistic modeling techniques such as regression, decision trees, neural networks, support vector machines, supervised/unsupervised clustering techniques, etc. Model application for use in a retail environment preferred
  • Solid understanding of the major marketing channels including email, SEO, SEM and affiliates
  • Expert-level proficiency in data management, including the ability to handle large datasets, both structured and unstructured via cloud and on-premise data storage a must
  • Proactive and entrepreneurial spirit. Agile in a fast paced business environment with constant change



Bachelor’s Degree in Statistics, Business, or a related field.



Philadelphia, PA

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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
  • Wellness Programs
  • Travel
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Mother Rooms
Perks & Discounts
  • Casual Dress
  • Special Discounts
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What is the internal culture like at URBN?

It’s all about communication and collaboration. There are no silos, no corporate hierarchy. Execs here are normal people who know everyone’s names.  

Everything feels very open; open minded, open offices without many doors, open to dogs (on-leash, except at the dog park). And there’s no dress code. You’re encouraged to express yourself through your clothing and be comfortable.

What’s great about URBN is that it has the stability of a corporate company with a startup mentality. There’s room to play with ideas, try things out. If they don’t work, the team can try again. There’s a lot of opportunity for creativity.

Tell us a little bit about the perks of working on the URBN campus.

It’s such a creative company that even if you’re in accounting, there are plenty of opportunities to benefit from the creativity.

Here are a handful of the perks available at URBN:

          ● Fitness and financial wellness opportunities

          ● Alterations and dry cleaning done on campus

          ● A company newsletter featuring behind the scenes content, pet profiles, people’s side hustles and more

          ● Mobile Vet Service 

          ● Discounts at the Franklin Institute

          ● 6 free sessions with a nutritionist

          ● Discounted classes at the Fleisher Art Museum

Describe a day in the life of a technologist (or three) at URBN HQ.

Yen Duong, Software Engineer at URBN: One of the best things is that most of us are customers of the brands we work on. As a user of my product, it’s easy to understand the feedback we get from customers and the problems we need to solve.

No day is the same. We deploy new code every week. There are always new challenges and we’re allowed to research and introduce new technologies.

Carolina Fojo, UX Research Manager at URBN: Research is such a strategic place to be at URBN. We’re constantly thinking about our customers and the growth opportunities. There’s no end in sight when you’re dealing with millions of customers. The opportunities are endless, which is really exciting.

Than Hedman, Software Engineering Manager for Services and Streams at Nuuly: It’s a collaborative effort between tech and fashion. We talk to everyone from customer service to warehouse buyers to stylists about what the platform needs to do. I work on facilitating that conversation. 

It’s so cool to be around people who are passionate about things like packing design and logistics.

What do you look for in job candidates?

The hiring process is a little different for each brand and department.

We don’t expect technologists to know all of our brands inside and out. What we really want to see is your coding experience, your passion for new ecommerce technology and the ideas you have to move us forward. We love to hear suggestions. 

Interviews for tech-based jobs will always be project-based. We’ll ask you to do some coding challenges and want to see your GitHub page.

We also want to see if you fit in within our laid back, yet entrepreneurial culture. We look for good communicators who can interface with all of our brands and who are passionate about what they’re doing.

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