CRM Analyst -

CRM Analyst

URBN |  Philadelphia | Marketing / Social

Job Description
Perks + Benefits
Company Culture Coverage

Reports to

Customer Analytics Manager



Free People is looking for a CRM Analyst to join its Digital group, a cross-functional group that manages Free People’s Direct to Consumer business and comprises of Analytics, Consumer Insights, Marketing and UX and Content teams. The CRM Analyst is responsible for creating, defining, and analyzing customer segments across various business channels and verticals. The ideal candidate is someone who is curious, passionate about learning, innovating, adapting, and has a demonstrated ability to breakdown complex problems. This position works cross-functionally and plays a key role in informing business-critical decisions across multiple teams.



  • Develop and maintain daily, weekly, monthly, seasonal, annual reporting needs
  • Automate and standardize manual, time-consuming business processes to improve efficiency
  • Extract and manipulate large datasets using SQL queries
  • Execute ad-hoc analyses such as customer profiling, segmentation, and post-campaign measurement, and provide insights and recommendations to business partners
  • Coordinate campaign measurement with Marketing team and develop insights that help drive acquisition and enhance customer lifetime value
  • Create scalable, innovative approaches to extracting, managing and analyzing customer data to solve challenging business problems and identify new opportunities
  • Collaborate with various internal teams including Consumer Insights, Brand Marketing, Stores, Digital Marketing and more.
  • Act as a liaison to the IT department and sister brand teams regarding performance, future projects, and new initiatives


  • 2-4 years of Analytics or eCommerce experience
  • Experience with databases and query languages such as SQL or R
  • Advanced Excel skills
  • Analytical and curious mindset; a life-time learner and problem solver
  • Excellent prioritization and time-management skills
  • Knowledge of campaign platforms or web analytics such as Unica, EMS or Google Analytics a plus
  • Familiarity with data visualization tools such as Tableau or MicroStrategy
  • Excellent collaboration and communication skills


Bachelor’s Degree in Marketing, Business, Statistics, or related field


Philadelphia, PA

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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
  • Wellness Programs
  • Travel
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Mother Rooms
Perks & Discounts
  • Casual Dress
  • Special Discounts
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What is the internal culture like at URBN?

It’s all about communication and collaboration. There are no silos, no corporate hierarchy. Execs here are normal people who know everyone’s names.  

Everything feels very open; open minded, open offices without many doors, open to dogs (on-leash, except at the dog park). And there’s no dress code. You’re encouraged to express yourself through your clothing and be comfortable.

What’s great about URBN is that it has the stability of a corporate company with a startup mentality. There’s room to play with ideas, try things out. If they don’t work, the team can try again. There’s a lot of opportunity for creativity.

Tell us a little bit about the perks of working on the URBN campus.

It’s such a creative company that even if you’re in accounting, there are plenty of opportunities to benefit from the creativity.

Here are a handful of the perks available at URBN:

          ● Fitness and financial wellness opportunities

          ● Alterations and dry cleaning done on campus

          ● A company newsletter featuring behind the scenes content, pet profiles, people’s side hustles and more

          ● Mobile Vet Service 

          ● Discounts at the Franklin Institute

          ● 6 free sessions with a nutritionist

          ● Discounted classes at the Fleisher Art Museum

Describe a day in the life of a technologist (or three) at URBN HQ.

Yen Duong, Software Engineer at URBN: One of the best things is that most of us are customers of the brands we work on. As a user of my product, it’s easy to understand the feedback we get from customers and the problems we need to solve.

No day is the same. We deploy new code every week. There are always new challenges and we’re allowed to research and introduce new technologies.

Carolina Fojo, UX Research Manager at URBN: Research is such a strategic place to be at URBN. We’re constantly thinking about our customers and the growth opportunities. There’s no end in sight when you’re dealing with millions of customers. The opportunities are endless, which is really exciting.

Than Hedman, Software Engineering Manager for Services and Streams at Nuuly: It’s a collaborative effort between tech and fashion. We talk to everyone from customer service to warehouse buyers to stylists about what the platform needs to do. I work on facilitating that conversation. 

It’s so cool to be around people who are passionate about things like packing design and logistics.

What do you look for in job candidates?

The hiring process is a little different for each brand and department.

We don’t expect technologists to know all of our brands inside and out. What we really want to see is your coding experience, your passion for new ecommerce technology and the ideas you have to move us forward. We love to hear suggestions. 

Interviews for tech-based jobs will always be project-based. We’ll ask you to do some coding challenges and want to see your GitHub page.

We also want to see if you fit in within our laid back, yet entrepreneurial culture. We look for good communicators who can interface with all of our brands and who are passionate about what they’re doing.

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