The Philadelphia Inquirer | SEO Editor - Technical.ly

SEO Editor

The Philadelphia Inquirer |  801 Market Street | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

The Philadelphia Inquirer is a public benefit corporation owned by the nonprofit Lenfest Institute for Journalism. Together, we’re at the center of a critical mission to create a lasting future for ambitious, engaging, and useful local journalism. We’re doing this, in part, by deepening our connection with the communities we serve. Our integrated digital and print platforms are the Philadelphia region’s largest media network. We’re passionate about building a sustainable model for indispensable local journalism, and we take pride in finding diverse, dynamic, and talented individuals to help push our team forward.

The Philadelphia Inquirer is looking for a Search Engine Optimization Editor to join its audience development team. The audience team works on the distribution of The Inquirer’s journalism and engagement initiatives with our community. The SEO Editor will lead newsroom training on best practices for headline writing, URL structures, links and other metadata that best optimize The Inquirer’s stories for placement on search engines such as Google and Bing. They will also serve as the newsroom point of contact for our product and development team on technical matters related to SEO. They will be active in tracking search trends, looking for both improvements in our daily coverage and for ways to optimize existing content.

What You’ll Do

  • Develop and own our search growth strategy leveraging breaking news, evergreen content, and more.
  • Assist reporters and editors with writing headlines, URLs and optimizing their stories for search audiences.
  • Advise on story ideas and evaluate the potential around emerging search terms.
  • Lead training around tools such as Google Trends and keyword research strategies.
  • Act as the SEO subject matter expert for topics including headlines, URLs, internal and external linking, AMP compatibility and audience analytics related to search.
  • Assist in the growth of The Inquirer’s YouTube account, providing optimization to increase the discovery of our video journalism on the platform.

Who We’re Looking For

  • The ideal candidate will have 2-4 years of experience working in digital media, including experience related specifically to increasing the visibility of content on major search engines.
  • We need somebody who can write clean, concise and informative headlines while also accounting for the technical aspects of SEO.
  • Intimate knowledge of Google, from Google Search Console to Google Trends and the ability to keep up with platform updates.
  • Certified in Google Analytics, or a similar level of experience related to data analytics.
  • Ability to react quickly in breaking news situations to help our journalism be in the best possible position to perform well on search engines.
  • A passion for news and familiarity with news industry editorial standards and best practices.

Other Things to Know

  • Competitive salary and benefits package including 401k, onsite fitness center, free coffee and more!

*We know not everyone reading this will fit exactly what we’ve described. We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it. As an equal opportunity employer, The Inquirer is committed to fostering a diverse and inclusive culture, and we especially encourage members of underrepresented communities to submit an application, including women, people of color, LGBTQ people, and people with special needs*

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
  • Wellness Programs
Other
  • Game Room
  • Work from Home
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
  • Mother Rooms
Perks & Discounts
  • Casual Dress
  • Company Outings
  • Special Discounts
Professional Development
  • Online Trainings
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What kinds of opportunities exist for technologists at The Philadelphia Inquirer?

It’s a really exciting time to work here. We’re in a unique position right now where we can focus on what we want to do and what we want to build.

Because the industry is changing so fast, there’s a lot to explore and figure out. It’s challenging because it’s completely new territory.

Currently, we’re looking to make 10-15 new hires in Engineering, Design, Product Management, UX Research and Scrum roles.

How can interested job candidates get a better feel for the kind of technical work they might do there?

Visit Inquirer.com. Look at what we’re producing online. We’ve been doing a lot of creative work on the site.

There’s an opportunity to get your hands on so many different types of projects: the website, the app, the digital storytelling of investigative pieces, etc.

What exciting things are happening at the organization these days?

One thing we’ve done recently is to create “The UpSide.” It’s a section of the Sunday Inquirer and Inquirer.com that only features positive stories happening across Philadelphia. It’s a nice way to add light into readers’ lives when the news can feel very heavy.

There’s also been a big push internally for more inclusivity in our reporting. We’re making huge strides to dive into, uncover and report on stories that represent all Philadelphians in all communities. We’re serving an increasingly diverse city and region, and we’re passionate about covering all of it and about making sure our workforce reflects our region.

How does The Inquirer tackle career growth and development?

Though there is no formal structure, we encourage internal growth in many ways.

We love to build from within, from filling roles internally to enabling employees to follow their passions and build new skill sets through mentorship, access to Lynda.com courses, side projects and weekly digital trainings. 

We’ve also just launched our Employee Resource Groups. There is a Women’s, Multicultural, and Volunteer and Veterans’ ERG. It can take shape in many ways. We might bring in speakers, have lunch-and-learns, or host events internally or out in the community. It’s another way for employees to engage, break down workplace silos, get mentorship and professional development, as well as grow in ways you don’t get to on a day-to-day basis at the office.

Tell us about the internal culture at The Inquirer.

We’re mission-driven and that bleeds through every single department. Our goal is always to be the go-to resource for news and information in the greater Philadelphia area. Everyone is very collaborative in that effort. We are all working towards the same goals; it’s very cohesive. 

We have been doing a lot more lately to add some fun and engagement to the office culture. We started First Fridays to encourage people to mingle and get to know one another better, as well as established more social activities like ping pong and sports groups.

What is it like to work in a news organization?

It’s a lot of things. It’s hectic and takes a lot of hard work. But it’s also incredibly inspiring and rewarding. You get to see the impact of your work and the changes that the news you helped deliver has on the community.

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