Proscia | Director Of Marketing - Technical.ly

Director Of Marketing

  • Location

    Philadelphia

  • Category

    Marketing / Social

About the Position:

Proscia is looking for a Director of Marketing, located in Philadelphia, to spearhead the company’s marketing organization. Reporting to the COO, the marketing leader will provide strategic direction, leadership and execution for the organization’s marketing, advertising and communication strategies. Establish marketing goals and strategic direction necessary to reach company and sales objectives while effectively creating a clear differentiated message of value to the market.

 

What You’ll Be Doing:

  • Manage overall marketing strategy, content creation, execution/project management, public relations and analyst relations.
  • Proactively identify opportunities for growth and demand generation.
  • Set clear performance goals to achieve quarterly and annual goals through online and offline marketing initiatives.
  • Manage third party agencies in supporting overall marketing efforts and content creation.
  • Create, run, and analyze demand generation campaigns through multi-channel approach including SEM, organic, paid social, content marketing, email, event and email.
  • Create, and manage KPIs for lead generation and sales enablement.
  • Drive conversion of prospective customers to active customers through funnel optimization.
  • Create reputation building assets including case studies, analyst reports,
  • Create marketing programs and messaging to ensure differentiation from the competition.
  • Oversee conference and trade show marketing efforts.
  • Hire and build a marketing team to execute marketing initiatives as we grow.

You’ve Got What It Takes If:

  • Marketing experience with a Healthcare IT, or Healthcare company required
  • 4+ years demonstrated persona-based, demand generation and digital marketing experience; Scientific marketing required.
  • 4+ years experience with B2B marketing automation (Eloqua, Pardot, Marketo) and SalesForce CRM required.
  • Experience in early stage or SaaS company preferred
  • Bachelor’s degree in a relevant business-related field; MBA preferred
  • Creative and can move on ideas quickly. Outside the box thinker.
  • Expertise in creating and driving quantifiable metrics/KPIs for lead generation and funnel management.
  • Ability to decipher data and analytics to acquire customers through various marketing channels.
  • Ability to simultaneously manage numerous projects through multiple connected work streams.
  • Proactive, action-oriented, and a great collaborator.
  • Focus on strategy, and execution.
  • Ability to function in a fast-paced, rapid growth environment .
  • Philadelphia based applicants only.

 

What We Offer: Beyond Just Work

As a company in the healthcare field, we want our people to be happy and healthy, in and out of the office. In addition to competitive pay, we ensure everyone on our team is supported with savings, schedule, and insurance options that promote long-term health and personal growth.

Our office environment is designed for creativity and agility: with walls as notepads and couches for collaboration. We are located in the heart of Philadelphia, with views of the city atop the train station so you can spend your time focusing on what matters most. Yes, we have the free food, gourmet coffee, craft beer, massage chairs, and wellness rooms but you’ll come for the challenge, the camaraderie, and the opportunity to do bold work.

At Proscia, we don’t just accept difference we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Proscia is proud to be an equal opportunity workplace.

About Us

About Proscia

Software changed the way humans live, and machine learning is doing it again today. We started Proscia to use this power to perfect cancer diagnosis by changing the way the world does pathology.

At Proscia, we push the limits of medicine and technology, solving problems the world has never solved before. We build software used by thousands of pathologists and know that our work is improving outcomes for patients around the globe.

That’s why we’re looking for curious thinkers. Big dreamers. Developers, evangelists, pathologists, and scientists. Exceptional talent to help us use great power for good and advance humankind.

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