Perpay | Performance Marketing Lead - Technical.ly

Performance Marketing Lead

Perpay |  1217 Sansom Street, Philadelphia, PA 19107 | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage
Nearly half of U.S. households struggle to handle an unexpected expense of $400 or more. When it comes to managing household expenses, things like a broken appliance or a growing family can be financially burdensome. Ranked 5th on Inc. Magazine’s annual list of fastest-growing private companies in the United States, our team is on a mission to make life’s purchases more accessible and affordable.
Located in the heart of vibrant Philadelphia, we’re building a FinTech-enabled e-commerce marketplace that combines quality brands with sensible financing to improve the lives of our neighbors and communities.

What We’re Looking For

We’re looking for a performance marketer to scale our customer acquisition strategy. As a member of the Marketing Team, you’ll be responsible for planning, building, and optimizing the performance of campaigns across a variety of digital channels.

  • You’re a results-oriented marketer with demonstrated experience managing multiple paid acquisition channels including and beyond
    • Google Ads (Search, Display, UAC)
    • Facebook Ads Manager
    • Bing, Pinterest, Other
  • You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies
  • You are highly technical with a proven track record of deploying scalable, personalized systems that combine first and third party data to drive efficient CPAs
  • You are a strong communicator with the ability to contribute meaningfully to brand, product, growth, and analytics conversations
  • You are eager to roll up your sleeves to identify opportunities and find efficiencies in a fast-moving company at the forefront of consumer credit
  • Ideally, you are highly organized and detail-oriented, and have 4+ years of working experience in a startup or high-growth environment
Responsibilities
  • Oversee day-to-day campaign execution and ensure campaign performance and pace to hit monthly goals
  • Leverage marketing attribution data to inform decision-making and optimizations
  • Optimize through A/B and multivariate testing of messaging, ad formats, and creatives to achieve the lowest CACs
  • Identify and troubleshoot performance downtrends
  • Build and evolve reporting framework to capture all critical metrics and insights, while ensuring all trends to plan are communicated effectively
  • Assist in vetting new opportunities, tactics, and partnerships to achieve scale and growth
  • Partner closely with other Growth and Product teammates to align on brand voice and deliver on team goals
  • Plan, build and manage all paid social and display campaigns that drive new customer acquisition and qualified leads across a variety of platforms
  • Establish a forecast for each channel and make recommendations on budget allocation and goals


Benefits
  • Opportunity to contribute to one of the fastest growing startups in the country
  • Generous compensation package including salary, stock options, and revenue share
  • 401k with company match
  • Health / Dental / Vision insurance
  • Gym + Public Transportation subsidy
  • Centrally located in downtown Philadelphia, in a beautiful loft-style office featuring an espresso machine and office pup (Kingsli)
Apply Now
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Health & Wellness Benefits
  • Dental
  • Health Insurance
  • Vision
  • Wellness Programs
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
Perks & Discounts
  • Casual Dress
  • Company Outings
  • Lunch
  • Snacks
Retirement & Stock Options Benefits
  • 401K
  • Company Equity
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What’s unique about the Perpay brand?

Perpay’s mission is to help people better manage their financial situations. They do this by providing a financially healthy option for consumers to access products or engage in experiences that otherwise wouldn’t be available to them.

Perpay is solving broad issues of financial access and inclusion that affect a large number of people through the pathways of microlending, consumer finance, and e-commerce. Their focus is purely on their customers.

What is the team dynamic within the office?

At Perpay, they try to foster collaboration whenever possible, and do that by keeping their organizational structure flat and cross-disciplinary. Anyone can have a conversation or introduce an idea at any time, there are no silos.

Perpay also works to foster an entrepreneurial spirit at the individual level. At the end of the day, they’re a product-focused company, and like to say that everyone on team is a product owner. They’re building a tool that makes an impact on so many people, and believe the best way to do that is to get input from every one of their team members — from the ones who talk to their customers to the ones writing the code. Everyone’s perspective is important.

What qualities does Perpay look for in technical candidates?

While most of their systems and microservices are written in Python, they truly prefer talented polyglots that have an insatiable will to learn and create. At Perpay, they’re not afraid of trying new things and are more concerned with finding great problem solvers that will find the right tools for the job.

They’re most interested in a candidate’s mentality and experience — especially if it is one of delivering solutions that are well designed, reliable, and highly scalable. They work in a fast-paced startup environment where efficiency and iterative approaches are critical. This makes it extremely important to find candidates who communicate well and understand the theory, design patterns and implementation details that go into delivering a solution.

How about candidates overall?

They’re looking for people who are naturally curious, self-directed and interested in self-improvement. Everyone on the team is eager to learn, excited about what their working on and is doing their own research about the industry, like reading up on consumer credit and the greater microlending environment.

One thing they value about their team is diversity of experience. Perpay has built a team with all kinds of different backgrounds: finance, engineering, operations, non-profit... even chemistry.

Additionally, because of the work they do, candidates need to have a sense of empathy. A team member can be an amazing problem solver, but in order to be a good fit they need to keep a human element to everything they do. Data can certainly help find an answer, but empathy will often lead to deeper insights.

What is special about the office space itself:

The Perpay team found an empty warehouse space and completely designed it from scratch themselves. They sourced the materials, designed the layout, picked the desks, etc.

The aesthetic was inspired in part by the Navy Yard: brick walls, lots of metal, glass, lush plants, colorful rugs and cool lamps. It’s a really unique space: comfortable work areas, full of light, with unexpected textures and accents.

It really speaks to way Perpay approaches things as a company in general: they’d never designed an office before but that didn’t stop them from taking it on with enthusiasm.

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