Perpay | Director of Marketing - Technical.ly

Director of Marketing

Perpay |  1217 Sansom Street, Philadelphia, PA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

Perpay – Director of Marketing

 

Overview

As we continue to scale our team and accelerate our already strong business results, Perpay is actively searching for a Director of Marketing. This role will be based in Philadelphia, PA & will report to the CEO directly.

 

What We Are Looking For

  • You are comfortable operating across all marketing channels (Performance Marketing, CRM, Brand PR, etc.), but with true expertise residing in performance across various Paid and Non-Paid Digital channels (Google SEO and SEM, Paid Social, Affiliates, Referrals). Also – you maintain an ability to lead team members with experience in the separate functional domains.

 

  • You should be confident operating in a Product Management capability related to Growth and Marketing initiatives (i.e. Optimizing Landing Experience and driving Funnel Conversion optimization efforts)

 

  • You are a data driven leader who is deeply committed to the agile test/learn/iterate operating mindset.

 

  • You’re an exceptionally consumer centric marketer, who has a passion to over deliver on customer needs consistently.

 

  • You think strategically, and also maintain a strong appetite for detail, and are a hands-on operator wanting to drive tactical execution efforts.

 

  • You showcase intellectual curiosity as a marketer who possesses a deep dedication to driving constant marketing innovation.

 

Responsibilities

 

Marketing Strategy Leadership

  • Establish a deep understanding of market and customer trends and cascade this learning across the Perpay Team

 

  • Own the development and ongoing evolution of Perpay marketing strategy / operating plan, including:

 

    • Overall Channel Mix Strategy
    • Digital Marketing Channel Strategy
    • CRM Channel Strategy
    • Brand Strategy
    • Public Relations Strategy
    • Product Marketing Strategy

 

  • Establish overall as well as channel specific marketing metric benchmarks and targets.

Operational Leadership

  • Lead our growing team of marketers, in addition to agencies and freelancers that are providing support.

 

  • Handle the development of detailed operating plans designed to translate the Marketing Strategy into actionable go-to-market plans and establish robust measurement methodologies to ensure effective channel optimization continuously.

 

  • Ensure that all necessary Marketing Infrastructure is ceaselessly in place

 

  • Develop Marketing Dashboards designed to run the Marketing Function like a business.

 

  • Partner with Product and Engineering Teams to optimize both Landing Experience and Sign-Up flow.

 

  • Stay ahead of the curve when considering your understanding and exploration of emerging marketing channels and solutions.

 

Experience

  • +10 years of experience in a fast-growing, technology centric company.

 

  • Track record of delivering a sustained amount of marketing innovation by identifying, prioritizing, and driving execution of new profitable growth opportunities.

 

  • Marketing Channel experience:

 

    • Experience leading traditional Digital Marketing Channels (i.e. Google, Affiliates, Facebook, Instagram, etc.)

 

    • Experience heading CRM/Email Marketing Channels

 

    • Ideally a degree of Mobile/App Download Marketing Experience

 

    • Some experience organizing or working closely with Public Relations, Product Marketing and Content Marketing functions a plus (but deep hands on experience not required).

 

    • Experience leading Marketing/Marketing Analytics

 

    • Experience developing a team of at least three or more junior marketers.

 

    • E-commerce experience a strong advantage

 

    • Bachelor of Arts Degree (MBA or other advanced degree a strong plus)

 

  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

 

  • We don’t work with recruiters – please contact us or apply directly.
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Health & Wellness Benefits
  • Dental
  • Health Insurance
  • Vision
  • Wellness Programs
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
Perks & Discounts
  • Casual Dress
  • Company Outings
  • Lunch
  • Snacks
Retirement & Stock Options Benefits
  • 401K
  • Company Equity
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What’s unique about the Perpay brand?

Perpay’s mission is to help people better manage their financial situations. They do this by providing a financially healthy option for consumers to access products or engage in experiences that otherwise wouldn’t be available to them.

Perpay is solving broad issues of financial access and inclusion that affect a large number of people through the pathways of microlending, consumer finance, and e-commerce. Their focus is purely on their customers.

What is the team dynamic within the office?

At Perpay, they try to foster collaboration whenever possible, and do that by keeping their organizational structure flat and cross-disciplinary. Anyone can have a conversation or introduce an idea at any time, there are no silos.

Perpay also works to foster an entrepreneurial spirit at the individual level. At the end of the day, they’re a product-focused company, and like to say that everyone on team is a product owner. They’re building a tool that makes an impact on so many people, and believe the best way to do that is to get input from every one of their team members — from the ones who talk to their customers to the ones writing the code. Everyone’s perspective is important.

What qualities does Perpay look for in technical candidates?

While most of their systems and microservices are written in Python, they truly prefer talented polyglots that have an insatiable will to learn and create. At Perpay, they’re not afraid of trying new things and are more concerned with finding great problem solvers that will find the right tools for the job.

They’re most interested in a candidate’s mentality and experience — especially if it is one of delivering solutions that are well designed, reliable, and highly scalable. They work in a fast-paced startup environment where efficiency and iterative approaches are critical. This makes it extremely important to find candidates who communicate well and understand the theory, design patterns and implementation details that go into delivering a solution.

How about candidates overall?

They’re looking for people who are naturally curious, self-directed and interested in self-improvement. Everyone on the team is eager to learn, excited about what their working on and is doing their own research about the industry, like reading up on consumer credit and the greater microlending environment.

One thing they value about their team is diversity of experience. Perpay has built a team with all kinds of different backgrounds: finance, engineering, operations, non-profit... even chemistry.

Additionally, because of the work they do, candidates need to have a sense of empathy. A team member can be an amazing problem solver, but in order to be a good fit they need to keep a human element to everything they do. Data can certainly help find an answer, but empathy will often lead to deeper insights.

What is special about the office space itself:

The Perpay team found an empty warehouse space and completely designed it from scratch themselves. They sourced the materials, designed the layout, picked the desks, etc.

The aesthetic was inspired in part by the Navy Yard: brick walls, lots of metal, glass, lush plants, colorful rugs and cool lamps. It’s a really unique space: comfortable work areas, full of light, with unexpected textures and accents.

It really speaks to way Perpay approaches things as a company in general: they’d never designed an office before but that didn’t stop them from taking it on with enthusiasm.

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