Acquistion Marketer - Technical.ly

Acquistion Marketer

Perpay |  2400 Market Street, Philadelphia, PA 19103 | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage
Everyone deserves access to financial peace of mind. Our team is on a mission to change the credit landscape through simple, inclusive, and transparent financial products. Our all-in-one app provides underserved consumers with an easy way to buy now, pay later, and build credit. Some things we’re excited about:
  • With average credit scores increases of 30+ points, we’re making a meaningful impact.
  • Serving 3+ million members
  • Backed by world class venture capital
  • Ranked the 5th fastest-growing company in the country by INC Magazine (2019)

We’re looking for an experienced performance marketer for a mid-level marketing role to scale our customer acquisition strategy. As a member of the Marketing Team, you’ll be responsible for planning, building, and optimizing the performance of campaigns across a variety of digital channels.

What We’re Looking For:

  • You’re a results-oriented marketer with demonstrated experience managing multiple paid acquisition channels including and beyond: Google Ads (Search, Display, UAC), Facebook Ads Manager, Programmatic Display, etc.
  • You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies
  • You are highly technical with a proven track record of deploying scalable, personalized systems that combine first and third party data to drive efficient CPAs
  • You are a strong communicator with the ability to contribute meaningfully to brand, product, growth, and analytics conversations
  • You are eager to roll up your sleeves to identify opportunities and find efficiencies in a fast-moving company at the forefront of consumer credit
  • Ideally, you are highly organized and detail-oriented, and have 4+ years of working experience in a startup or high-growth environment
  • You have 3-5 years of professional performance marketing experience

Responsibilities:

  • Oversee day-to-day campaign execution and ensure campaign performance and pace to hit monthly goals
  • Leverage marketing attribution data to inform decision-making and optimizations
  • Optimize through A/B and multivariate testing of messaging, ad formats, and creatives to achieve the lowest CACs
  • Identify and troubleshoot performance downtrends
  • Build and evolve reporting framework to capture all critical metrics and insights, while ensuring all trends to plan are communicated effectively
  • Assist in vetting new opportunities, tactics, and partnerships to achieve scale and growth
  • Partner closely with other Growth and Product teammates to align on brand voice and deliver on team goals
  • Plan, build and manage all paid social and display campaigns that drive new customer acquisition and qualified leads across a variety of platforms
  • Establish a forecast for each channel and make recommendations on budget allocation and goals

What We Offer:

  • Opportunity to work with one of the fastest-growing financial startups in the country
  • Competitive Salary + Equity
  • 401k with Company Match
  • Health / Dental / Vision Insurance

Additional Perks:

  • Gym + Public Transportation Subsidy
  • Student Loan Assistance
  • Relocation Assistance
  • Unlimited PTO
  • We just moved into our brand new home at 2400 Market Street in Philadelphia’s vibrant Fitler Square neighborhood. Our new office incorporates all the best aspects of our first home (espresso bar, full kitchen, work/lounge space) in a riverfront setting with iconic Philadelphia Art Museum views.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We don’t work with recruiters – please contact us or apply directly.

Apply Now
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Health & Wellness
  • Dental Insurance
  • Health Insurance
  • Vision Insurance
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
Perks & Discounts
  • Casual Dress
  • Lunch Provided
  • Offsite Company Events
  • Snacks Provided
Retirement & Stock Options Benefits
  • 401K
  • Company Equity
Vacation & Time Off Benefits
  • Paid Holidays
  • Paid Sick Days
  • PTO

What’s unique about the Perpay brand?

Perpay’s mission is to provide consumers with an easy way to make purchases, pay over time and build credit. It is dedicated to building simple, transparent and inclusive financial products that improve the lives of its customers.

Perpay is working to solve broad issues of financial access and inclusion that affect a large number of people through the pathways of microlending, consumer finance and e-commerce. Its focus is purely on its customers.

 

What is the team dynamic within the office?

As a high-growth company, Perpay fosters collaboration whenever possible. It does so by keeping its organizational structure cross-disciplinary and outcome-oriented. Anyone can have a conversation or introduce an idea at any time — there are no silos.

Perpay also works to foster an entrepreneurial spirit at the individual level. First and foremost, it’s a product-focused company, and believes everyone on the team is a product contributor. Perpay is building tools that make an impact on so many people, and believes the best way to do that is to get input from every one of its team members — whether they’ve been on the team for three weeks or three years. Everyone’s perspective is important.

 

What qualities does Perpay look for in technical candidates?

While most of its systems and microservices are written in Python, the company prefers talented polyglots that have an insatiable will to learn and create. At Perpay, they’re not afraid of trying new things and are more concerned with finding great problem solvers that will find the right tools for the job.

The Perpay team is most interested in a candidate’s mentality and experience — especially if it is one of delivering solutions that are well designed, reliable and highly scalable. They work in a fast-paced startup environment where efficiency and iterative approaches are critical. This makes it extremely important to find candidates who communicate well and understand the theory, design patterns and implementation details that go into delivering a solution.

 

How about candidates overall?

Perpay is looking for people who are naturally curious, self-directed and interested in self-improvement. Everyone on the team is eager to learn, excited about what they're working on and is doing their own research about the industry — like reading up on consumer credit and the greater microlending environment.

One thing it values about its team is diversity of experience. Perpay has built a team with all kinds of different backgrounds: finance, engineering, operations, non-profit and even chemistry.

Additionally, because of the work it does, candidates need to have a sense of empathy. A team member can be an amazing problem solver, but in order to be a good fit they need to keep a human element to everything they do. Data can certainly help find an answer, but empathy will often lead to deeper insights.

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