Penn Mutual | Vice President, Marketing & Communications - Technical.ly

Vice President, Marketing & Communications

Penn Mutual | Horsham, PA | Marketing / Social

Job Description
Company Culture
Technical.ly Coverage

Position Overview

This role will be responsible for developing and leading an integrated strategy and plan for all marketing, communications, branding and public relations in support of Penn Mutual’s corporate strategy, business plan and priorities.  This senior leader will be a visionary and strategic thinker to develop and deliver on the plans to promote, enhance, and protect Penn Mutual’s brand and reputation. Primary areas of responsibility include communications, social media, public/media relations, web/digital content, corporate program marketing, product marketing and print publications. This role will be responsible for developing a long term branding strategy that will contribute to strengthening Penn Mutual’s brand awareness.

Position Expectations

  • Working in collaboration with Executive and Senior Leadership, develop and implement an integrated branding, communications and marketing strategy (to include public relations) and plans to advance awareness of the Penn Mutual’s purpose, brand, and priorities internally and externally
  • Develop a comprehensive marketing and brand strategy and identity to drive awareness of Penn Mutual’s unique brand.
  • Develop a communications and public relations strategy that drives relationships with key stakeholders, external audiences and media partners
  • Oversee all internal communications to Home Office and Field to ensure clarity and connection of messages to the company strategy, priorities and culture
  • Lead the Communications Team to execute strategies and plans. Cultivate a culture that embodies our values, a strategic mindset, executes with urgency, challenges the current state, measures success, delivers results and has fun
  • Manage all aspects of marketing for Penn Mutual; inclusive of product marketing (life and annuity products, as well as the sales concepts and strategies to position them).
  • Design, build and effectively implement integrated marketing strategies that complement and align with Penn Mutual’s business plan and priorities.
  • Develop comprehensive marketing strategies that includes client and adviser printed and digital materials.
  • Develop and maintain relationships with external institutions (media, industry, press, other) to promote Penn Mutual’s brand identity and awareness. Provide support to Executive and senior leaders to include speaker talking points, speaker coaching, speeches, presentations and other supporting material as needed
  • Be the spokesperson and point person for external media relations
  • Oversee the development and execution of Penn Mutual’s Social Media strategy, priorities and tactics, partnering with Information Management & Technology to align social media, web and digital content strategies
  • Lead content development & creation (print/electronic) for all Penn Mutual Corporate Communications, including annual reports, program marketing materials, website, intranet and social media
  • Research and analyze competitive positioning, target markets and key opportunities to develop strategic and tactical plans to grow the business
  • Identify external trends, challenges and opportunities facing Penn Mutual, and their implications for current strategies and plans. Take the lead in partnering with Senior Leadership to define and implement solutions to support / address these challenges
  • Represent Penn Mutual at industry events
  • Provide marketing and communications subject matter expertise internally and externally
  • Manage departmental priorities and budgets, and adjusts as business needs / priorities evolve
  • Other responsibilities may be assigned

Required Skills

  • Demonstrates a strategic mindset and vision and is able to translate strategy into measurable objectives that drive accountability.
  • Possesses exceptional written, oral, interpersonal and presentation skills. Is able to effectively interact and build relationships inside and outside the organization (executives, leaders, associates, external parties)
  • Must be able to effectively build relationships and earn the trust of senior level executives
  • Navigates across the organization, and builds consensus across functions to achieve common goals
  • Is authentic, transparent, trustworthy and accountable
  • Thinks strategically – challenges boundaries, takes risks, and innovates to execute and advance our strategy
  • Demonstrates decisiveness, confidence, and a bias for action
  • Is an inspirational leader that empowers people, sets clear expectations, delegates effectively, and encourages risk taking
  • Drives execution by marshalling resources and capabilities to drive progress and results toward strategic objectives
  • Inspires, motivates, and influences others through their decisions and actions
  • Demonstrates flexibility, adaptability, collegiality and team player orientation
  • Fosters accessibility and an open door work style

Experience 

  • Minimum 10 years’ senior leadership experience in marketing and communications, including internal/external communications, social media, and media/public relations, branding
  • Experience working directly with executive leadership
  • Previous experience developing and executing corporate branding initiatives is required
  • Minimum 10 years’ experience in digital/print content design, development/editing and production
  • Experience in building and leading high-performing teams

Education

  • Bachelor’s degree required, advanced degree preferred
  • Life insurance industry a strong plus
  • Financial services industry experience required

 

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What might surprise people to learn about Penn Mutual?

Although we’re not known for being a tech company, we’ve actually been in the data biz for 172 years.

We’ve always embraced the use of cutting edge technology to bring our products to market. Currently we’re utilizing everything from big data technology like Cassandra and Spark to Blockchain and Machine Learning. We’re constantly exploring uses for new technology to creatively improve the user experience of our products and safeguard customer assets.

 

What are your company values?

First and foremost, we’re always connected to the ‘why’ behind what we do, which is to “help people protect with what they care most—their family.”

As a workplace, we value intellectual curiosity, integrity and collaboration. We’re also big on ethics and doing the right thing. As we often say, “there’s no right way of doing the wrong thing.”

 

What does Penn Mutual look for in prospective employees?

The technologists who are successful here are curious about the business. They’re not purely technical, they also genuinely care about the work and how they can improve people’s lives.

We’re looking for collaborators. People who are passionate and self-motivated, but willing to work together, share knowledge and bring new ideas to the table.

 

What kind of tech skills do you expect candidates to have?

We’re a heavy data shop, so we look for people with experience in Enterprise Services, API interfaces and asynchronous processing.

Developers ideally have the following experience under their belt:

  • Front-end developers: React, NodeJS, Elastic Search
  • Junior developers: Solid Java skills, basic and associated like Spring; XML experience; some experience with API (3-5 years)

 

How do you encourage growth and learning?

People own their own development and we encourage continuous learning. It’s informal, but there’s a lot of freedom for people to experiment. We support associates who want to attend trainings and conferences, or to get certified in new areas of technology.

We give our people the autonomy to try out and play with things. No one gets slapped down for anything.

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