Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and icasino across the US. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!
We’re looking for an experienced user acquisition professional with a passion for marketing, user acquisition and mobile games. This role will take the lead with our growth marketing and user acquisition strategies. You will also support the marketing team’s efforts by handling our current player acquisition campaigns, coordinate with the art team to come up with the next eye catching creative, and manage budgets and marketing strategies. Your main duties include managing user acquisition campaigns across multiple free-to-play mobile titles, improving key performance indicators, and working cross-department to collaborate on new initiatives. In this role, you will be the expert in User Acquisition for our mobile games! You will create and manage partnerships with key UA platforms to develop and drive UA strategies, onboard new channels and execute critical user acquisition campaigns. You will manage a 6-figure monthly budget and be a part of a collaborative mobile game studio that rewards both team and individual success!
If you’re interested in using systematic ways to improve our user acquisition and marketing efforts and can generate innovative ideas to increase KPIs, we would like to meet you. As a growth marketing manager your job is to find the channels and strategies to increase performance and help grow our games.
Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe. Some of our competitive benefits include:
What do you look for in engineering candidates?
Most importantly, we look for people who are curious. We’re not looking for code monkeys, we’re looking for people who can solve problems.
The government doesn’t stop, so regulations are constantly changing. That means that a great feature we implement today may need to change to fit new requirements tomorrow. You have to be adaptable to those sorts of changes.
It’s important to know, we’re not looking for perfection. We’re looking for people who are willing to acknowledge they don’t know something, are ready to be challenged and to learn.
What are your 2021 plans for growth?
We’re currently headquartered in Philadelphia with offices in Cherry Hill, NJ and Las Vegas, NV. We’re looking to double in size, responsibly, over the course of the year.
Specifically, we’re looking to fill roles across engineering, mobile, front-end, data, cloud, QA, product, design, marketing, and CRM analytics.
As a company that has grown so big, so fast, talk to us about how the internal work culture has shifted.
The engineering team used to feel like a startup, but today it feels more like a real company, not because we have a big corporate feel, but we’ve implemented more official processes.
With 50-60 employees, the engineering team is still small enough to get to know most people and work collaboratively. We also work with other teams, but our processes allow each team to have autonomy over their part of the product so that they can put their own touch on things.
Part of our culture is that we’re open to the fact that new ideas come from anywhere. Any employee can draw up a proof of concept and build a demo. If we see value in it, we can implement it the very next day. With our pace of change, you’re able to improve the process and the end product very quickly. It’s exciting. We love to learn about new technology and frameworks.
What does the future of interactive betting look like?
There’s so much more to betting than just sports. There are all sorts of things you can wager on, and markets are becoming more and more open to other categories. So stay tuned, there’s lots to come.
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