Media Buyer Specialist – Barstool Sportsbook -

Media Buyer Specialist – Barstool Sportsbook

Penn Interactive |  Philadelphia | Marketing / Social

Job Description
Perks + Benefits
Company Culture Coverage

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We have a strong culture of teamwork, collaboration, mutual respect, and transparency.


PI is looking for a Media Buyer to assist our User Acquisition Management team in the planning and buying of paid media across multiple channels, including: Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Audio, Outdoor, etc. for our Penn Interactive online sportsbook and casino products.


The role will assist the Acquisition management team purchase and launch media campaigns utilizing keyword research, ad copy generation, building placements within media platforms, assigning creative rotations, adjusting bidding strategies, and overall campaign maintenance. As campaigns are analyzed and optimized, the Media Buyer will assist with vendor and placement-level optimizations to increase campaign performance.


  • Assist with the strategy, development, build, and maintenance of paid media campaigns for both online sportsbook and online casino products
  • Hands-on-keyboard support of paid media efforts across multiple platforms to possibly include Google, Apple, Facebook, Twitter, Programmatic DSPs
  • Assist with creative requests, ad copy generation, and creative sharing with media vendors
  • Frequently analyze and optimize the performance of paid media campaigns to find insights and learnings that will continually improve performance
  • Continual focus on developments and changes across the media industry to sharpen acquisition campaigns; looking within the gaming industry and outside of the industry for inspiration
  • Collaborate at both micro & macro campaign/promotion levels with CRM, analytics, creative, product, and customer services organizations
  • Ensures all media buys are in line with State regulatory requirements
  • Execute in an intense, fast-paced, and highly iterative environment


  • Hands-on-keyboard experience within paid media platforms (such as AdWords, Apple Search Ads, Facebook, Twitter, Programmatic DSPs) is essential to the success of this role. Additional experience with app marketing is preferred.
  • Excellent verbal and written communication skills
  • Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
  • Innovative thinker who looks beyond immediate competitive set for inspiration and ideas.
  • Prior experiencing in media planning and buying
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Experience in building campaigns within media platforms
  • Excellent analytical and time-management skills
  • MUST HAVE: Passion for sports AND/OR sports betting

Something to leave you with

The Media Buyer must be comfortable working in a dynamic, fast-paced environment while maintaining positive, strong working partnerships across departments. Collaboration is key to the success of this role and the media campaigns. Openness to new ideas across all areas of the organization will strengthen acquisition strategies. It is not necessary for you to be the only idea generator for your role, but it is important for you to develop the framework to bring the best ideas to life. Alignment across teams within Penn Interactive and Penn National Gaming (including CRM, analytics, creative, product, customer service, compliance) is paramount for success.

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Health & Wellness
  • Dental Insurance
  • Gym Reimbursement/Discounts
  • Health Insurance
  • Life Insurance
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
  • Charitible Donation Matching Programs
  • Community Service Programs
  • Public Transportation Assistance
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Nursing Room
Perks & Discounts
  • Casual Dress
  • Lunch Provided
  • Offsite Company Events
  • Snacks Provided
  • Special Discounts
Professional Development
  • Employee Recognition Programs
  • Tuition Reimbursement
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Paid Holidays
  • Paid Sick Days
  • PTO

What do you look for in engineering candidates?

Most importantly, we look for people who are curious. We’re not looking for code monkeys, we’re looking for people who can solve problems.

The government doesn’t stop, so regulations are constantly changing. That means that a great feature we implement today may need to change to fit new requirements tomorrow. You have to be adaptable to those sorts of changes.

It’s important to know, we’re not looking for perfection. We’re looking for people who are willing to acknowledge they don’t know something, are ready to be challenged and to learn.


What are your 2021 plans for growth?

We’re currently headquartered in Philadelphia with offices in Cherry Hill, NJ and Las Vegas, NV. We’re looking to double in size, responsibly, over the course of the year.

Specifically, we’re looking to fill roles across engineering, mobile, front-end, data, cloud, QA, product, design, marketing, and CRM analytics.


As a company that has grown so big, so fast, talk to us about how the internal work culture has shifted.

The engineering team used to feel like a startup, but today it feels more like a real company, not because we have a big corporate feel, but we’ve implemented more official processes.

With 50-60 employees, the engineering team is still small enough to get to know most people and work collaboratively. We also work with other teams, but our processes allow each team to have autonomy over their part of the product so that they can put their own touch on things.

Part of our culture is that we’re open to the fact that new ideas come from anywhere. Any employee can draw up a proof of concept and build a demo. If we see value in it, we can implement it the very next day. With our pace of change, you’re able to improve the process and the end product very quickly. It’s exciting. We love to learn about new technology and frameworks.


What does the future of interactive betting look like?

There’s so much more to betting than just sports. There are all sorts of things you can wager on, and markets are becoming more and more open to other categories. So stay tuned, there’s lots to come.

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