Lifecycle Marketing Manager


Philadelphia, PA Onsite Only Feb 15
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About the Role:

As a Lifecycle Marketing Manager, you will oversee all efforts to drive user engagement and retention throughout the customer lifecycle. This is an exciting opportunity as it offers the best of both worlds: You will inherit an existing marketing infrastructure and program that is well established, while also being tasked with building out communications for our newest product, the Perpay Credit Card. You will work cross-functionally with Product, Brand, Data Engineering, and Analytics teams to provide leverage and reach ambitious growth targets.

If you are a passionate marketing leader who’s keen on project management, customer strategy, and analytics, apply below! Our greatest strength is our people and we’d love for you to be one of them.


    • Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
    • Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
    • Understand our customer lifecycle deeply and identify opportunities for growth and optimization
    • Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
    • Investigate and test new channels to communicate with our existing customers
    • Partner with our data & analytics team to measure the impact of each campaign, and develop ways to scale
    • Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
    • Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
    • Be an expert on competitive products, trends, and technologies and share insights across team

What You'll Bring:

      • 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
      • Multiple years managing direct reports within a lifecycle, CRM, or growth  marketing function
      • Stays up to date with growth marketing trends, tactics, and frameworks
      • Technical experience using lifecycle communication tools like Iterable, Braze,, etc.
      • Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
      • Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
      • Experience with A/B testing

Hey, we know not everybody checks all the boxes, so if you’re interested, please apply because you could be just what we’re looking for!

What We’ll Bring:
• Competitive salary + company equity
• 401k with company match
• Medical / Dental / Vision insurance
• Pre-tax Public Transportation benefit
• Relocation assistance
• Student loan company match
• Gym subsidy with City Fitness
• Cell phone plan
• Paid parental leave
• Unlimited PTO
• Optional remote work days
• Opportunity to gain experience at one of the fastest-growing financial startups in the country in both e-commerce & fintech working cross functionally.

This is not a remote opportunity (#LI-Onsite)

Perpay is proud to be an equal opportunity employer. We value diversity and are committed to inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, sex (including pregnancy), marital status, political affiliation, age, veteran status, disability status or other non-merit factor. Please contact us at to request accommodation.

Retirement & Stock Options Benefits
  • 401k with company contribution
  • Company Equity
  • Accessible Building
  • Accessible Work Environment
Perks & Discounts
  • Casual Dress
  • Cell Phone Reimbursement
  • Lunch Provided
  • Offsite Company Events
  • Snacks Provided
Health & Wellness
  • Dental Insurance
  • Gym Reimbursement/Discounts
  • Health Insurance
  • Vision Insurance
Parental Benefits
  • Family Medical Leave
  • Parental Leave
  • Flexible Work Schedule
  • Paid Holidays
  • Unlimited PTO
  • Public Transportation Assistance
  • Relocation Assistance
Professional Development
  • Tuition Reimbursement
What’s unique about the Perpay brand? Perpay’s mission is to provide consumers with an easy way to make purchases, pay over time and build credit. It is dedicated to building simple, transparent and inclusive financial products that improve the lives of its customers. Perpay is working to solve broad issues of financial access and inclusion that affect a large number of people through the pathways of microlending, consumer finance and e-commerce. Its focus is purely on its customers.   What is the team dynamic within the office? As a high-growth company, Perpay fosters collaboration whenever possible. It does so by keeping its organizational structure cross-disciplinary and outcome-oriented. Anyone can have a conversation or introduce an idea at any time — there are no silos. Perpay also works to foster an entrepreneurial spirit at the individual level. First and foremost, it’s a product-focused company, and believes everyone on the team is a product contributor. Perpay is building tools that make an impact on so many people, and believes the best way to do that is to get input from every one of its team members — whether they’ve been on the team for three weeks or three years. Everyone’s perspective is important.   What qualities does Perpay look for in technical candidates? While most of its systems and microservices are written in Python, the company prefers talented polyglots that have an insatiable will to learn and create. At Perpay, they’re not afraid of trying new things and are more concerned with finding great problem solvers that will find the right tools for the job. The Perpay team is most interested in a candidate’s mentality and experience — especially if it is one of delivering solutions that are well designed, reliable and highly scalable. They work in a fast-paced startup environment where efficiency and iterative approaches are critical. This makes it extremely important to find candidates who communicate well and understand the theory, design patterns and implementation details that go into delivering a solution.   How about candidates overall? Perpay is looking for people who are naturally curious, self-directed and interested in self-improvement. Everyone on the team is eager to learn, excited about what they're working on and is doing their own research about the industry — like reading up on consumer credit and the greater microlending environment. One thing it values about its team is diversity of experience. Perpay has built a team with all kinds of different backgrounds: finance, engineering, operations, non-profit and even chemistry. Additionally, because of the work it does, candidates need to have a sense of empathy. A team member can be an amazing problem solver, but in order to be a good fit they need to keep a human element to everything they do. Data can certainly help find an answer, but empathy will often lead to deeper insights.