Director of Growth Marketing

As the Director of Growth Marketing, you will lead the development and execution of Kleer Membersy’s growth strategy, driving demand generation, Account-Based Marketing (ABM), and customer acquisition across our enterprise, emerging, and SMB segments. You’ll collaborate closely with sales, product, and other marketing teams to align initiatives with business goals and deliver measurable, impactful results. This position will report directly to the Chief Marketing Officer.

This position offers a base salary of $160,000, a variable compensation plan of $40,000, and company equity. 

The Day-to-Day

You will work closely with cross-functional teams to design and execute high-impact growth marketing initiatives that scale with Kleer Membersy’s expanding customer base and align with our strategic vision. This includes (but is not limited to):

• Work closely with the CMO and sales leadership to architect a data-driven growth marketing strategy that targets each segment, ensuring a consistent flow of high-quality leads.
• Develop and manage Account-Based Marketing campaigns, especially for high-value enterprise accounts, creating tailored messaging and outreach strategies.
• Implement demand generation tactics across key channels like paid media, email, social media, webinars, and events, optimizing for lead volume and quality.
• Ensure that the marketing strategy supports sales objectives by providing the right tools, insights, and collateral to empower the sales team.
• Lead and mentor the growth marketing team, fostering a culture of continuous improvement, data-driven decision-making, and accountability.
• Define, track, and analyze KPIs, including customer acquisition cost (CAC), marketing ROI, pipeline velocity, and customer lifetime value (CLV), ensuring continuous optimization of all growth initiatives.

To Be Successful

Do these things sound like you? Yes? Good — you’re well on your way to being a successful Director of Growth Marketing with us!

• Starting with the obvious: you are PASSIONATE! (Seriously, you must LOVE what you do!)
• You have 8+ years of experience in growth marketing, demand generation, or a similar role within B2B SaaS, with a minimum of 3 years in a leadership position.
• You have a proven track record of executing successful ABM campaigns, particularly for enterprise clients.
• You’re comfortable managing a variety of channels, including paid media, email, social, and events, and you know how to optimize each to drive lead generation.
• You know how to track and measure success, using data to continuously improve campaign performance.
• You’re experienced in working closely with sales, product, and customer success to align marketing initiatives with broader business objectives.
• You have experience with marketing automation (HubSpot preferred), CRM (Salesforce), analytics tools (Tableau or similar), and ABM platforms.
• You are legally authorized to work permanently in the US without employer sponsorship
• And you have a bachelor’s degree in anything. We mean it! Business, History, Cooking (actually, that could be incredibly useful) … anything.

To Thrive

We’re an entrepreneurial, creative, and passionate group — and if these things sound like you, you won’t just fit in. You’ll thrive with us.

• Self-starter with the ability to “figure it out” but not afraid to ask questions.
• You’re committed to continuous learning and improvement, staying current on industry trends and best practices.
• Team Player with a Competitive Edge: You bring energy, are fun to work with, and know how to balance competition with collaboration.
• You’re a people-first leader who knows how to motivate and inspire, always treating others with respect and dignity.
• You’re competitive, but also a team player who is fun, energetic, and super coachable.
• You are no stranger to playing hard and working harder while treating others with respect and dignity.

Our Advantage

If you’re asking yourself “what are the perks of working with us?” Don’t worry. We’ve got you covered.

• We are a Best Places to Work recipient — because we understand the meaning of work hard, play hard!
• You’ll get some skin in the game with employee equity.
• We stand behind and celebrate our core values.
• There’s transparent communication from the top down.
• You’ll have a collaborative, smart, and forward-thinking team to share ideas with.
• You’ll have a direct, meaningful impact as we scale.
• You’ll experience a culture filled with opportunities to connect in-person and virtually.
• We have a casual dress code.
• We offer hybrid and remote work schedules.
• And we’ve got you covered in all the most important benefits: health, 401k match, wellness, disability, employee discounts, time away — and more!

Our Commitment to You

Be yourself. Always.
We want you to apply even if you do not meet every requirement. We are committed to building an inclusive, varied culture that welcomes, promotes, supports, and celebrates the diverse backgrounds of our employees. It is what drives innovation, ignites creativity, and ultimately gives us a competitive advantage.

We want you to be you — because how boring would life be if we were all the same?

About Us

Create Membership Plans that Patients and Providers Love

As everyone knows, dental health is critical to overall health. Unfortunately, dental insurance is too complicated, too confusing, and too expensive for dentists and patients alike. As a result, 40% of US consumers do not have dental coverage, 50% of US consumers do not visit a dentist each year, and dentists continue to struggle with practice success while managing complicated insurance plans with low reimbursement fees, coverage limits and claims denials.

Company Overview

Our mission is to make professional oral care accessible to everyone with a membership model that patients and providers love. 

We are doing something about this. We connect dentists directly with patients to eliminate the inefficiency, cost, and hassle of workarounds. Using our cloud-based platform, dentists easily design, implement, and grow a successful membership plan with their own dental care plans, offering them directly to patients. The result is affordable, comprehensive dental coverage that works for dental practices and enables patients to get the professional oral care they need.

As the established leaders in the dental membership space, Kleer and Membersy support a combined footprint of over 20,000 dentists and millions of patients across all 50 states, and cover the entire spectrum of dental practices, from independent solo practices to the largest DSOs in the country.

Kleer and Membersy came together in 2024 to provide an unmatched dental membership solution and experience. Leveraging their complementary strengths, industry expertise, and scale, Kleer and Membersy will create significant value for DSOs, independent dental practices, and their patients by expanding access to care for all uninsured and underinsured Americans, including more than 76 million adults without dental insurance.

Equal Opportunity Employer

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived  race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Abilities required

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be provided to enable people with disabilities to perform the described essential functions of the job.

While performing the responsibilities of the job, the employee is required to talk and listen. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, and reach with arms and hands. Vision abilities required by this job include close vision, including intensive computer usage.