Certara is a Nasdaq listed company that accelerates medicines to patients, partnering with life science innovators. Together with our partners, we advance modern drug development with modelling and simulation, regulatory science, and market access solutions. Our unique portfolio of best-of-breed software and services along with 1000+ strong team of scientists and subject matter experts enable informed decision-making, higher R&D productivity, and improved patient outcomes.The Senior Marketing Manager, Integrated Evidence-Based Solutions, will lead marketing strategy and execution for a portfolio of comprehensive, integrated evidence-based solutions spanning both services and software. This role is critical in articulating the value of Certara’s offerings to key buyers, including data science leaders, medical affairs teams, and other stakeholders across the life sciences ecosystem.You will partner closely with world-class scientists, commercial teams, and product leaders to demonstrate how Certara’s scientific expertise, real-world data, and enabling technologies drive impactful outcomes across the therapeutic development lifecycle. This position plays a key role in driving new business, supporting new product and service introductions, and amplifying success stories across the organization.
Certara is a fast-paced, high-growth company, and we are seeking a strategic, hands-on marketer who excels at solving complex problems and translating technical concepts into compelling value stories for sophisticated buyer audiences.
Responsibilities
The Senior Marketing Manager will report to the Director of Marketing and will be responsible for developing and executing integrated marketing strategies for specified Certara evidence-based services and solutions.
Product Positioning and Messaging
- Define clear, differentiated value propositions for key buyer personas, with a strong focus on:
- Data science and analytics buyers
- Medical affairs and evidence-generation stakeholders
- Cross-functional decision-makers within life sciences organizations
- Develop messaging and positioning that reflects the use of real-world data streams and real-world evidence to support strategic decision-making
- Analyze competitive and alternative offerings in the market, including key players across products and services, and develop strategies to effectively position Certara solutions
- Develop market segmentation strategies and ideal customer profiles aligned to evidence-based solutions and services
Go-to-Market Strategy
- Support marketing and go-to-market (GTM) strategy development and execution for both existing offerings and new product or service introductions
- Lead the planning and execution of impactful, multi-channel marketing campaigns aligned to GTM objectives
- Partner closely with sales, commercial, and cross-functional stakeholders on service and product launches
- Track, analyze, and report on key marketing performance metrics, including lead generation and funnel conversion
- Serve as an advocate for the voice of the customer to inform campaign development and optimization
- Continuously assess results and optimize campaigns to maximize impact and conversion
- Select, plan, and support key industry events to strengthen brand presence and thought leadership with target client audiences
Thought Leadership
- Identify and develop thought leadership platforms that resonate with evidence-based, data-driven buyer communities
- Collaborate with subject matter experts and stakeholders across Certara to create high-quality content (e.g., webinars, blogs, whitepapers, case studies) that influence customers, buyers, industry specialists, and analysts
- Ensure content reflects evolving trends in real-world data, real-world evidence, and evidence-based decision-making
Sales Tools and Enablement
- Work closely with sales teams to understand selling challenges and buyer objections
- Create and maintain sales enablement tools that support effective positioning and storytelling across the buyer journey
- Support sales training efforts related to new offerings, buyer personas, and value messaging
Events
- Events are a key component of the services marketing strategy
- Own planning, coordination, and execution of events, ensuring alignment with GTM goals and buyer engagement objectives
Qualifications
- Bachelor’s or master’s degree in marketing, Communications, Life Sciences, or a related field (master’s degree preferred)
- 5+ years of experience in services or solutions marketing
- Strong preference for experience in pharmaceutical, biotech, CRO, consulting, or life sciences organizations
- Demonstrated experience marketing to data science, medical affairs, or evidence-generation buyers
- Familiarity with real-world data sources, data streams, and evidence-based solutions
- Experience supporting new product or service introductions
- Strong understanding of life sciences products and services landscape and key market players
- Excellent written and verbal communication skills
- Ability to work independently with minimal supervision in a fast-paced environment
- Proven ability to build strong relationships with internal stakeholders
- Strong technical skills, including Microsoft Excel, PowerPoint, WordPress, and marketing analytics tools
The Ideal Candidate
- Has experience with or strong knowledge of pharmaceutical consulting, evidence generation, and the drug development lifecycle
- Is data-driven and comfortable analyzing performance metrics, dashboards, and lead funnel conversion
- Demonstrates strong project management skills with exceptional attention to detail
- Is curious, innovative, analytical, and comfortable navigating complexity
- Adapts well to change and thrives in a dynamic, growth-oriented environment
- Brings a collaborative mindset and a high level of ownership
Certara bases all employment-related decision on merit, taking into consideration qualifications, skills, achievement, and performance. We treat all applicants and employees without regard to personal characteristics such as race, color, ethnicity, religion, sex, sexual orientation, age, nationality, marital status, pregnancy, physical or mental condition, genetic information, military service, or other characteristic protected by law.
