Linode | Product Marketing Manager - Technical.ly

Product Marketing Manager

Linode | Philadelphia, PA | Marketing / Social

Job Description
Company Culture
Technical.ly Coverage

Linode, the leader in cloud hosting for developers, is seeking an experienced product marketer to drive the global go-to-market strategy and execution of our latest products, services and next generation cloud infrastructure.

As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be the chief marketing advocate working closely with the engineering team and our customers to achieve maximum product-market fit.

In this role, you’ll be expected to lean on your past experience, but also use your creativity and quantitative thinking to launch products worldwide. You develop content from a deep understanding of customers, markets, and technologies, and be able to adjust messaging as you and the marketing team continue to assess results and refine next steps.

Primary Responsibilities

  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits
  • Create content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) to articulate the benefits of our products to the world
  • Assist sales and channel teams on calls when appropriate to provide deeper dives into the product.
  • Speak and present both internally and externally to promote the story of our product
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Support and (where appropriate) lead the orchestration of our cross-departmental product launch program

Position Requirements

  • 3-5 years product marketing experience for high-tech software or hardware solutions
  • BA or BS in Marketing, or other related business concentration
  • Past experience in digital marketing, customer research, and/or product development
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role
  • Proficiency in web content management and landing page management applications such as WordPress and Unbounce. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and prospects.
  • Experience with marketing automation, influencer marketing, loyalty marketing and online advertising are a plus

Work With Us

  • Flexible work hours: We have part-time remote work options, flexible start times, and a generous paid time off package.
  • Unbelievable benefits: We provide comprehensive health insurance, 401(k) contributions, a profit- sharing program, and pension plans
  • Monthly wellness reimbursements: Up to $100 towards gym memberships, diet plans, or massages
  • A MacBook Pro: Yours to use around the office and at home.
  • Free hosting service: Take advantage of some Linode service – we’ll pick up the tab
  • Linode Lunch: What goes better with technology than food? Nothing. We bring in a catered lunch every week.
  • Competitive salary: It all begins with fair compensation. We believe in paying people well and rewarding those who go the extra mile.

About Linode

Since 2003, Linode has been providing cloud computing services to customers around the world. Linode offers compute, storage, and networking services from nine data centers in three regions spanning the United States, Germany, Japan, Singapore, and the United Kingdom. We are committed to making Linode the most simple, powerful and reliable hosting provider that thousands of customers—from the fastest-growing startups to established enterprises—trust. This industry moves fast, but we strive to hire the kind of people who can stay a step ahead and keep us – and themselves – at the top. We are an equal opportunity employer and we are committed to building a diverse, inclusive, and welcoming workplace for all.

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What does Linode look for in prospective employees?

We constantly seek people who are not only qualified to do the job, but who are passionate about doing it well. We have a unique environment where our projects aren’t segmented or siloed — every employee owns what they’re working on and gets to see how it impacts our users and how it fits into high-level strategy. We look for people with a strong interest in learning and growing - personally and professionally.

Furthermore, empathy is the name of the game, and though it might sound cheesy, our number one requirement is a desire to help people. Assisting customers is the core of the job for every employee at Linode. If you’re not motivated by solving problems and making people happy, you’re at the wrong place.

What about technical skills?

Linode employees, especially those on the support team, often come to the company from a variety of non-technical backgrounds. That said, technical aptitude is a must. All employees pick up the Linux command line. The work we do is specific to Linux.

Technologists should know that while historically we’ve been a Python shop leveraging Flask, Django, and React, a lot of our next-gen systems are built with Go and Kubernetes. On top of that, we use SaltStack for configuration management, Docker for containerization and Jenkins for continuous integration. We don’t care so much about years of experience with particular languages, frameworks, and libraries as we care about passion, aptitude for learning new technologies, and eagerness to work with the best tools for each job.

What does a typical day of work at Linode look and feel like?

When it comes down to it, you can and should have a good time working at Linode. We empower our employees to use their knowledge to do the job the best way, to have constructive debates, and ultimately to do things that will produce the best results. We’ve held on to our startup feel, but with the benefit of being a market leader in a booming industry. At the end of the day, our employees are passionate about the things they work on which makes for a rewarding environment.

Linode strives to be communicative and open, both with our open source community and with each other. Employees are encouraged to offer their input on how to make the company and platform better, and that feedback is always evaluated.

How does Linode encourage professional growth and learning?

Linode offers a unique opportunity for those looking to launch or continue a great career in tech while learning new skills on the job. We’ve cultivated a culture of continuous learning and self-improvement. Professional aspirations aren’t limited here, and new roles are often created based on personal goals and company needs.

A new ‘Work From Home’ policy allows employees to work remotely two days a week, three if they are on the Support team. Many feel the new policy has increased their productivity, as well as eased the burden of finding that elusive balance between life and work.

What new projects or partnerships is Linode excited about?

Linode recently secured a premiere partnership with Limelight—an edge services platform delivering high-performance digital experiences. The partnership has been a win-win for both companies. Linode has gained access to a world class content distribution network, inciting its expansion into a new customer vertical of larger Enterprise customers, while Limelight reaps the benefits of Linode’s specialized computing expertise.  

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