Linode | Product Marketing Manager - Technical.ly

Product Marketing Manager

Linode | Philadelphia, PA | Marketing / Social

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Job Description
Company Culture
Technical.ly Coverage

Linode, the leader in cloud hosting for developers, is seeking an experienced product marketer to drive the global go-to-market strategy and execution of our latest products, services and next generation cloud infrastructure.

As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be the chief marketing advocate working closely with the engineering team and our customers to achieve maximum product-market fit.

In this role, you’ll be expected to lean on your past experience, but also use your creativity and quantitative thinking to launch products worldwide. You develop content from a deep understanding of customers, markets, and technologies, and be able to adjust messaging as you and the marketing team continue to assess results and refine next steps.

Primary Responsibilities

  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits
  • Create content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) to articulate the benefits of our products to the world
  • Assist sales and channel teams on calls when appropriate to provide deeper dives into the product.
  • Speak and present both internally and externally to promote the story of our product
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Support and (where appropriate) lead the orchestration of our cross-departmental product launch program

Position Requirements

  • 3-5 years product marketing experience for high-tech software or hardware solutions
  • BA or BS in Marketing, or other related business concentration
  • Past experience in digital marketing, customer research, and/or product development
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role
  • Proficiency in web content management and landing page management applications such as WordPress and Unbounce. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and prospects.
  • Experience with marketing automation, influencer marketing, loyalty marketing and online advertising are a plus

Work With Us

  • Flexible work hours: We have part-time remote work options, flexible start times, and a generous paid time off package.
  • Unbelievable benefits: We provide comprehensive health insurance, 401(k) contributions, a profit- sharing program, and pension plans
  • Monthly wellness reimbursements: Up to $100 towards gym memberships, diet plans, or massages
  • A MacBook Pro: Yours to use around the office and at home.
  • Free hosting service: Take advantage of some Linode service – we’ll pick up the tab
  • Linode Lunch: What goes better with technology than food? Nothing. We bring in a catered lunch every week.
  • Competitive salary: It all begins with fair compensation. We believe in paying people well and rewarding those who go the extra mile.

About Linode

Since 2003, Linode has been providing cloud computing services to customers around the world. Linode offers compute, storage, and networking services from nine data centers in three regions spanning the United States, Germany, Japan, Singapore, and the United Kingdom. We are committed to making Linode the most simple, powerful and reliable hosting provider that thousands of customers—from the fastest-growing startups to established enterprises—trust. This industry moves fast, but we strive to hire the kind of people who can stay a step ahead and keep us – and themselves – at the top. We are an equal opportunity employer and we are committed to building a diverse, inclusive, and welcoming workplace for all.

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Read More

Even if you've never heard of Linode, one of the world's first and largest open source-focused cloud hosting providers, you likely frequent a website or use an application that wouldn't exist without it.

With a platform that boasts nearly half a million users around the world and growing, it might come as a surprise that Linode is based in Old City Philadelphia, in the historic Philadelphia Corn Exchange National Bank building.

It wouldn't be the first surprise Linode has to offer.

Though the company is, by all means, a major tech player, its growth has been organic and its values have not changed. There aren't many layers between engineers and C-level executives, feedback is always taken seriously and the impact employees have on the company, its customers and the Linode community is visible on a day-to-day basis.

Fostering a supportive environment is a big part of Linode's company culture and the backbone of the work the company does. The team is passionate about solving problems and helping people, and as a result, professional growth at Linode is bound only by individual ambitions.

As one employee put it, "There's no ceiling here."

Linode has never stopped looking for new tech talent, and they'll continue to look for new teammates as the company and its online community continue to grow.

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