Product Marketing Director (Remote, In-Office or Hybrid) -

Product Marketing Director (Remote, In-Office or Hybrid) Remote, In-Office or Hybrid

Kion |  Remote, In-Office or Hybrid | Product

Job Description
Perks + Benefits
Company Culture Coverage

Headquartered outside of Washington DC, Kion is a fast-growing, early-stage startup that develops the leading cloud governance solution supporting Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. Kion is trusted for making customers’ journey to the cloud more efficient, secure, and transparent. Are you passionate about evangelizing your product to the market, customers, and partners? Do you take pride in crafting messaging and content that help people understand the ‘what’s in it for me?’ about a product? Do you enjoy collaborating with diverse teams to bring new features to the market? If you’re saying ‘heck yeah!’ to all of this and you want to join a team obsessed with delighting our current customers and winning new ones, we want to meet you!


The Product Marketing Director will play a critical role in our product development and product evangelism. We are looking to you to both start and build the product marketing effort at Kion, helping to ensure our product meets customer needs and our messaging helps to drive growth and product use. As a core contributor to the sales and marketing team, you will be responsible for: 

  • Developing a rapport with our Sales and Product teams to research, share, and deliver on market needs. 
  • Articulating and evolving the ‘why Kion?’ value proposition and ensuring message consistency across all communications. 
  • Nurturing customer relationships to identify and elevate product success stories. 
  • Leading the product launch process by coordinating across Sales, Product, and Marketing teams. 
  • Contributing to product roadmap and pricing discussions. 
  • Maintaining an understanding of the competitive landscape, and shaping how the company is positioned in that landscape. 
  • Building content that messages the key capabilities of Kion to the market, customers, sales, and partners. 
  • Engaging with the analyst community to keep a pulse on feedback and trends, and inform/shape the perspective of analysts. 



  • Engage with the Product team to assist with aligning the roadmap to market needs – and help to anticipate market needs. 
  • Collaborate with the Sales team to identify high impact, repeatable sales plays. 
  • Work with the Marketing and Sales teams to develop targeted messaging and campaign strategy to drive awareness and demand. 
  • Lead audience research and contribute to persona development that documents our buyers, how they buy, and their key buying criteria. 
  • Prepare sales enablement content and lead enablement efforts for internal sellers and partners. 
  • Build marketing content, including white papers, blogs, videos, and presentations. 
  • Support product launch planning and rollout. 
  • Share product thought leadership at internal and external events. 
  • Maintain and execute against a calendar of regular briefings with analysts. 
  • Identify, rank, and maintain competitor intelligence content. 
  • Work with customers to identify and nurture opportunities for case studies, speaking engagements, videos, and other outbound communication vehicles. 
  • Assess the effectiveness of your product marketing efforts on an ongoing basis, and report back to the business on required changes. 



  • Bachelor’s degree in Business or Marketing preferred. 
  • 8-10 years of product marketing experience in high-tech, enterprise products, including several years in a start-up environment. 
  • Familiarity with public cloud providers such as AWS, Microsoft Azure, and/or Google Cloud. 
  • Proven track record of working cross functionally and establishing strong relationships with delivery, product, marketing, and sales teams. 
  • Strong communication skills with the ability to write and present clear, engaging, and persuasive content.   
  • Strong familiarity with CRM and collaboration tools such as Salesforce and Slack. 
  • Power user of networking tools such as LinkedIn for sharing thought leadership and growing product followers. 
  • Comfort in a fast-paced, entrepreneurial, start-up environment. 



  • Master’s degree in Business or Marketing. 
  • Familiarity with Hubspot (or similar marketing automation solution) and Google Analytics. 



  • Kion is a remote-first company. We offer a 100% remote work schedule (US only) as well as an in-office or hybrid schedule if you are local to the DC-Maryland-Virginia area.
  • Excellent compensation and amazing benefits, including top-of-the-line Blue Cross Blue Shield PPO healthcare coverage with ZERO deductibles. We pay for 100% of the employee AND dependent’s premium for medical, dental, and vision!
  • 3% of direct compensation contribution to your 401(k) (no match required).
  • Generous time off that includes holidays, sick, and flexible PTO options to allow staff to spend time with friends and family.
  • Quarterly innovation days to help work on new challenging problems collaboratively.
  • Monthly engagements to better connect with co-workers and talk about life outside of work.
  • A small-team collaborative environment that fosters communication and innovation.


At Kion, we are focused on making people’s lives in the cloud easier through innovative products built by passionate employees. We are looking to add talented, motivated people to our team to help achieve this mission through the engineering, support, and delivery of our revolutionary Kion cloud governance solution.


If you want to help organizations spend less time managing and governing their cloud, and more time using their cloud, you’ve come to the right place. Apply below and we’ll be in touch shortly!

Apply Now
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Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
  • Community Service Programs
  • Travel
Parental Benefits
  • Childcare Assistance Programs
  • Family Medical Leave
  • Flexible Work Schedule
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Casual Dress
  • Lunch Provided
  • Offsite Company Events
  • Snacks Provided
  • Special Discounts
Professional Development
  • Employee Recognition Programs
  • Training & Development Budget
  • Tuition Reimbursement
Retirement & Stock Options Benefits
  • 401K
  • 401k with company contribution
  • Company Equity
Vacation & Time Off Benefits
  • Commitment to Work/Life Harmony
  • Paid Holidays
  • Paid Sick Days
  • PTO

What is the internal culture like at Kion?

Learning and on-the-job development are at the heart of the company’s approach. Employees are encouraged to expand on their existing skills and pursue new ones, almost always with direct help from a colleague. Mostly those skills are centered around tech, but it can be pretty unconventional, too — such as an employee-led cooking tutorial on how to make yogurt at home. 

And while the company may not pay for you to attend a more formal yogurt-school, it does actively support professional development, from extra room to experiment with tools and features, to tuition reimbursement for outside education. And there’s always someone willing to jump in and help, whether by answering a question on Slack or serving as a mentor. 

It’s that kind of support that’s created a culture that’s collegial while also driven, supportive while striving for excellence.

Tell us a little bit about the perks of working at Kion HQ.

You’ve already read about the camaraderie, the team spirit, and the shared passion for building something great. Additional perks include regular lunch-and-learns, the ability to explore any number of interests — everything from new developer skills to Slack channels for car-lovers, plant-lovers, carb.- lovers, and more — and “Innovation Days:” At these quarterly events, employees take a break from their work, and instead team up to develop something truly different, from a homemade smart-mirror to wall art to decorate HQ.

What makes working at Kion unique?

          Hasnat Ali, senior solutions delivery manager: “Oh, my god, the caliber of our people: the engineering, delivery, marketing, sales, operations teams – every single person that I get to work with on a daily basis is just amazing.”

          Tara Urso, senior product designer: “Everyone on the team really cares about the work that they’re doing and feels a sense of ownership over it. It’s evident in how they do their work. It’s not just about finding a solution, it’s about finding the best solution and going above and beyond and taking the time to really vet different avenues and arrive at the best possible solution. It speaks to people who are really passionate about what they do and not just check in and check out for the day.”

          John Lynch, COO: “When we started this organization, we really wanted to be different and an employee-centric company. We didn’t want to approach it as ‘business owners;’ we all had this common vision that we wanted to have the best cloud governance solution out there, but to get there in an enjoyable way. So not just build an amazing product, but make it so everyone can build an amazing career. Ten, 20 years from now, when people look back at Kion, I would love it if everybody could think of it as the best job they ever had or the best work experience we ever had. If we can use that as the crux for making decisions, then we know we’re going in the right direction.”

What you look for in an employee:

The company values excellence and diversity: “We’re not looking for someone who’s a culture-fit but a culture-add: people who are going to bring new perspectives, new culture, and help us expand our culture and add to it,” COO John Lynch says. “It’s very unique to where we are geographically. It helps us attract the great talent that we need.”

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