Social Media Lead


Remote Remote Only Jul 26
Apply now

In-office locations: Santa Monica, CA, USA and Philadelphia, PA, USA.

Remote location(s): United States.

As a certified B Corp, our mission is truly woven into the fabric of what we do. As you grow professionally, you are doing good for the planet by helping us to transform the way consumers access clean energy and accelerate the world’s transition to a net-zero carbon future.

Our rapidly growing Brand & Marketing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet. We are looking for a Social Media Lead who will be responsible for maintaining and executing Inspire’s social media strategy across all of the brand’s social media channels.  Reporting to the Director, Brand Marketing, the Social Media Lead will be responsible for driving the content development process, growing our social presence, and managing consumer engagement on our accounts.

How you’ll help:

  • Execute upon Inspire's social media strategy by curating monthly social content calendars, concepting social content from ideation to execution, and publishing across relevant social channels.
  • Spearhead community management across Inspire's social channels, ensuring ongoing engagement with social communities to drive favorable conversations. Ensure brand-related questions, comments, and opportunities are addressed with speed, good judgment, and in alignment with brand guidelines
  • Monitor and analyze data from social media platforms and third party tools to track performance and audience engagement; determining the effectiveness of social media content and providing actionable insights
  • Management of the day-to-day workflow of social media content production, including working with external agency partners as needed
  • Work closely with in-house copywriter and designer to create original content demonstrating high levels of creativity and editorial judgment.

Some Year 1 Deliverables:

  • Refine social media strategy and editorial governance guidelines
  • Curate monthly social content calendar
  • Develop and publish social media content in line with approved social content calendar
  • Ongoing monitoring and analysis of social performance to glean insights, reporting on performance data, learnings, recommended optimizations, and opportunities on a weekly and monthly basis
  • Brainstorm and execute social initiatives to increase brand’s reach and engagement; such as social giveaways/partnerships and user generated content to drive meaningful, lasting relationships with our audience
  • Growth in social following and engagement

Here’s what you’ll bring to the table:

Need to Have:

  • 3 - 4 years hands-on experience in social media strategy and execution, with expertise in the social landscape to inform strategy, creative, and execution
  • Strong understanding of each social network's best practices, social content development, platform capabilities and performance analysis (Instagram, Twitter, Facebook, LinkedIn and TikTok)
  • Proficiency in third-party social media monitoring and management tools (e.g. Sprout Social, Later)
  • Experience with both paid and organic social media strategies including influencer campaigns.
  • Passion for sustainability and climate solutions

Nice to Have:

  • Knowledge of energy industry and climate tech
  • Hands-on design experience in Adobe Creative Suite (e.g. Photoshop, InDesign, Premiere)
  • Video production or editing skills
  • Experience working with a sustainability or social impact oriented brand or B-Corp

Our Work Model: Being bi-coastal, we have mastered the art of working collaboratively across different time zones and regions. Working from the comforts of our own homes, we don't mind the surprise cameos from children and pets. With our Open Workplace model, we encourage our teams to come together and take advantage of our collaborative work spaces in both Santa Monica, CA and Philadelphia, PA. We often host office events and celebrations that you won't want to miss!

Dedication to DE&I: The desire to be a diverse, equitable, and inclusive workplace in which everyone can thrive has been a guiding force in Inspire’s journey. Our diversity mission statement is as follows: “The best Inspire is a diverse Inspire. We’re passionately building a culture of belonging and empowerment to create a better world for all.” That’s why we’re committed to leveling the playing field and highly encourage all women, BIPOC, and those in the LGBTQIA+ communities to apply for our open positions even if you don't match 100% of the listed criteria. We would love to learn more about you!

Here’s what we offer:

Health & Wellness:

  • Medical/Dental/Vision coverage starts from day one
  • Summer Fridays and Wellness days
  • Mental Health Benefits (Headspace, Ginger)
  • Company Paid Parental Leave

Life at Inspire:

  • Flexible Time Off
  • 401(K) up to 4% Matching
  • Employee Resource Groups
  • Treks through GivePower and the opportunity to participate in service trip
  • Training, development, and growth opportunities for all employees


  • Work from Home
  • Semi Annual Performance Bonuses
  • B Corporation Discounts
  • Open Office Floor Plan
  • Dog-friendly workplace
  • Fun Company Events

More About Who We Are:

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. On average, one year of being an Inspire member can help avoid 9,639 pounds of carbon emissions - that is 7x more impactful than one year of recycling!

Retirement & Stock Options Benefits
  • 401k with company contribution
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Snacks Provided
Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Professional Development
  • Employee Recognition Programs
  • Tuition Reimbursement
Parental Benefits
  • Family Medical Leave
  • Nursing Room
  • Parental Leave
  • Fully Remote Options
  • Pet Friendly Office
  • Paid Holidays
  • Unlimited PTO
What makes Inspire an exciting place to work? We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source. Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire. Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.   What’s unique about working on Inspire’s tech team? Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life. We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”   How has Inspire has worked to improve employee work/life balance during the pandemic? Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.   What qualities make someone a promising job candidate at Inspire? Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team. From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.