Senior Manager, Website Analytics - Technical.ly

Senior Manager, Website Analytics Santa Monica, CA

Inspire |  Santa Monica, CA | Data Science

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

The Senior Manager, Website Analytics will collaborate with the digital growth team to develop analytical solutions and insights to answer key business questions, help set strategy, and drive business results. The Senior Manager of Website Analytics should be well versed in producing data-driven insights to inform website optimization strategies and developing/managing testing plans incorporating A/B testing tools and site usability testing.

THE SENIOR MANAGER, WEBSITE ANALYTICS HAS 5 MAIN RESPONSIBILITIES

  • Strategic Analysis: Provide data-driven strategic recommendations to the business
  • Reporting: Develop and maintain automated reporting  tracking funnel performance and trends
  • Dashboards: Develop and maintain dashboards in Tableau to enable self-serve capabilities
  • Data Analytics: Collect, monitor and derive insights from various sources of raw data to improve business performance using SQL, Tableau, and Excel. Experience with other data tools like Mode, Python or R is a plus.
  • Leadership: Mentor, train and develop other analytics team members

SOME YEAR 1 DELIVERABLES

  • Establish funnel performance KPIs, create automated reporting/dashboards, and provide insightful analysis
  • Perform tests to inform conversion funnel optimization
  • Perform as the Site Analytics Team Project Manager, organizing both incoming and outgoing work requests.

SUCCESS METRICS

  • Direct impact on enhanced site performance and conversion rate improvement
  • Delivery of new reports, dashboards and analysis
  • Exhibit mastery of data sources and structure
  • Throughput of business requests

EXPERIENCE

  • Must Have
    • 5-8 years of work experience in Web Analytics, Digital Analytics, Conversion Rate Optimization, Marketing Analytics, Business Analytics, or advanced Analytics role
    • Bachelor’s Degree in Finance, Marketing, Accounting or Quantitative/Technical major
    • Hands-on work experience with Analysis and Reporting tools: Tableau, SQL, Excel, Mode, Domo, Cognos, and similar
    • Experience with site analytics tools such as Segment, Mixpanel, Google Analytics, Braze or Amplitude
    • Experience analyzing web metrics to uncover patterns and behaviors impacting conversion rates, browsing paths, customer segments, etc.
    • Ability to run rigorous experiments and come up with scientifically sound recommendations
    • Excellent communicator with a knack for explaining complicated / technical items in a simplistic way
    • Proven ability to work cross-functionally, with all levels of the organization, to develop analysis plans that address pressing business questions/concerns
  • Nice to Have
    • Experience at a Direct to Consumer (DTC) company. Continuity, Club Membership, and/or Subscription experience
    • Practical experience in Data Engineering, Data Architecture or Data Science
    • Master’s Degree in a related major
    • Industry experience in energy, energy management, smart home, mobile app or other IoT device engagement
    • Work experience in Python, R or other statistical tools
    • Strong project management skills
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Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Other
  • Fully Remote Options
  • Pet Friendly Office
Parental Benefits
  • Family Medical Leave
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Offsite Company Events
  • Snacks Provided
  • Special Discounts
Professional Development
  • Employee Recognition Programs
  • Tuition Reimbursement
PTO/Flexibility
  • Commitment to Work/Life Harmony
  • Flexible Work Schedule
  • Paid Holidays
  • Paid Sick Days
  • Unlimited PTO
Retirement & Stock Options Benefits
  • 401k with company contribution

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

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