Manager, Digital Product Marketing - Technical.ly

Manager, Digital Product Marketing

Inspire |  Philadelphia | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

POSITION SUMMARY

The Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Manager will oversee the Inspire marketing site, landing page strategies, multi-variate testing to support marketing test and learn strategy, site-side analytics, SEO and will act as the voice of digital product marketing across the organization.

THE MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES

  1. Manage the digital customer experience on website from homepage through funnel to enhance brand appeal and consideration
  2. Optimize conversion rate through continuous onsite multivariate testing
  3. Create unique 1-1 customer experiences through onsite personalization and targeted landing pages
  4. Manage SEO strategy and reputation management to ensure high search ranking and positive reviews
  5. Build strong analytics foundation to power data-driven performance enhancements

SOME YEAR 1 DELIVERABLES

  • Increase ROI through onsite optimizations and rigorous test and learn
  • Build strong foundation of marketing analytics
  • Evolve website content and storytelling alongside our brand evolution
  • Increase conversion rate through landing page testing and optimization
  • Increase organic search traffic and improve search ranking
  • Improve our customer reviews and ratings through reputation management

SUCCESS METRICS

  • Time on site and page views
  • Bounce rate
  • Conversion
  • On time and on budget
  • Organic search traffic and search ranking

DESIRED TRAITS

  • Data-driven, Analytical
  • Curious
  • Customer Obsessed
  • Technical
  • Collaborative

EXPERIENCE

  • Must Have
    • 5+ years of direct hands-on digital product marketing and SEO experience
    • Experience leading site and landing page strategy
    • A track record of quantifiable results and successes driving onsite engagement and conversions
    • Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
    • Bachelor’s degree
  • Nice to Have
    • Unique curiosity and experience within cleantech or related efforts in fighting climate change
    • Passion for growth and testing & learning
    • Customer-obsessed product marketer who is passionate about building unique and relevant experiences for consumers
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Health & Wellness
  • Dental Insurance
  • Health Insurance
  • Life Insurance
  • Short Term Disability
  • Vision Insurance
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Parental Leave
Perks & Discounts
  • Casual Dress
  • Offsite Company Events
  • Snacks Provided
Retirement & Stock Options Benefits
  • 401K
  • Company Equity
Vacation & Time Off Benefits
  • Paid Holidays
  • Paid Sick Days
  • PTO

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

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