Manager, Digital Product Marketing - Technical.ly

Manager, Digital Product Marketing

Inspire |  Philadelphia | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

POSITION SUMMARY

The Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Manager will oversee the Inspire marketing site, landing page strategies, multi-variate testing to support marketing test and learn strategy, site-side analytics, SEO and will act as the voice of digital product marketing across the organization.

THE MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES

  1. Manage the digital customer experience on website from homepage through funnel to enhance brand appeal and consideration
  2. Optimize conversion rate through continuous onsite multivariate testing
  3. Create unique 1-1 customer experiences through onsite personalization and targeted landing pages
  4. Manage SEO strategy and reputation management to ensure high search ranking and positive reviews
  5. Build strong analytics foundation to power data-driven performance enhancements

SOME YEAR 1 DELIVERABLES

  • Increase ROI through onsite optimizations and rigorous test and learn
  • Build strong foundation of marketing analytics
  • Evolve website content and storytelling alongside our brand evolution
  • Increase conversion rate through landing page testing and optimization
  • Increase organic search traffic and improve search ranking
  • Improve our customer reviews and ratings through reputation management

SUCCESS METRICS

  • Time on site and page views
  • Bounce rate
  • Conversion
  • On time and on budget
  • Organic search traffic and search ranking

DESIRED TRAITS

  • Data-driven, Analytical
  • Curious
  • Customer Obsessed
  • Technical
  • Collaborative

EXPERIENCE

  • Must Have
    • 5+ years of direct hands-on digital product marketing and SEO experience
    • Experience leading site and landing page strategy
    • A track record of quantifiable results and successes driving onsite engagement and conversions
    • Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
    • Bachelor’s degree
  • Nice to Have
    • Unique curiosity and experience within cleantech or related efforts in fighting climate change
    • Passion for growth and testing & learning
    • Customer-obsessed product marketer who is passionate about building unique and relevant experiences for consumers
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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Vision
  • Wellness Programs
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
Perks & Discounts
  • Casual Dress
  • Company Outings
  • Snacks
Professional Development
  • Online Trainings
Retirement & Stock Options Benefits
  • 401K
  • Company Equity
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

What are some examples of projects Inspire employees are working on?

Everyone is or becomes a full-stack developer. The company is very product-focused. Technologists are tasked with developing next generation consumer products that are easy to use and help members better understand their energy consumption. The team is currently working on Inspire’s consumer technology platform, which is written with a mix of Ruby and Angular 2, and using Ionic to create native mobile apps. Inspire’s tech team is constantly unlocking data that helps members optimize their energy usage, increase their home's value and decrease their carbon footprint.

How does Inspire encourage learning on the job?

Developers at Inspire love technology and are driven by their curiosity. It’s not a requirement to be an expert in the languages and tools we use, but it is a requirement to strive to get better at technology every day. At Inspire, coders get to learn and work with new technologies throughout the stack, whether it’s on the front-end, building API’s or working with our data scientists.

Outside of the office, engineers are given the chance to bond and develop their skills at a yearly hack-a-thon in Vermont. Some have even had the chance to spread Inspire’s mission globally. Through a trip to Colombia, a handful of Avengers paired up with a nonprofit, GivePower, to set up solar panels to help people in need of power.

How does the company’s mission impact its technologists?

In the best way. Coders have opinions, and those opinions are welcomed at Inspire. While technical skills are important, Inspire is looking for technologists who want to feel a sense of purpose when they go to work everyday. Inspire’s dev team brings the company’s mission to life in everything it builds. At the end of the day, developers are asking themselves the same question their colleagues in other departments are asking: Is this going to help us achieve our mission?

What does the company do to loosen things up?

The drive to create a larger impact on this world is very real, but employees don’t take themselves too seriously. Every employee is an Avenger fighting climate change. Every employee also has his or her own story about their first “Cupcake Smash,” an internal birthday tradition that features an Avenger cape and a cupcake eating competition (could you eat a cupcake in one bite?). That is, unless you’re CEO and founder Patrick Maloney, who donned a pair of goggles and plunged his head into a bucket of water to bob for his birthday cupcake.

What is every-day company culture like?

Avengers will tell you that company culture is a big draw, and like everything else about Inspire, the company mission is a big part of it. The team is driven by the collective desire to create something new — to test, learn and solve the tough problems. Inspire’s staff is young, energized, and motivated by purpose-driven work. Avengers are encouraged to learn new skills and put them to the test. Outside of work, team members can often be found together, whether it be at a happy hour or office yoga session. Side projects are encouraged, and several employees use their free time to build something unrelated to work or engage with environmental justice organizations.

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