Lifecycle Marketing Coordinator - Technical.ly

Lifecycle Marketing Coordinator

Inspire |  Philadelphia, PA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

As the Lifecycle Marketing Coordinator, you will help drive strategy and lead execution for member engagement, lifecycle communications, retention, up-sell and cross-sell in support of Inspire’s strategic objectives. You will help deliver  a world-class experience for our existing members and be instrumental in driving member engagement and improving member retention. You will use your analytical skills to report campaign results summarizing key insights, and offer recommendations for continual improvement of KPIs. You will use your creative thinking to assist in the development of engaging communications across print, email and SMS.

THE LIFECYCLE MARKETING COORDINATOR HAS FIVE MAIN RESPONSIBILITIES

  • Creative Development – Work with agencies and internal partners to develop engaging member communications across all points in the member’s lifecycle. Continue to work on optimizing the member journey across touchpoints to deepen the member’s relationship. Responsible for writing briefs and providing feedback throughout the creative process.
  • Testing – Develop and manage testing calendar and communications will ensure high testing velocity without diminishing member experience.
  • Documentation – Own documentation of campaigns including campaign slides and internal folders.
  • Campaign Coordination – Assist in the edits process with internal and agency partners, help facilitate feedback with Brand and Legal teams. Serve as Marketing liaison with our Member Experience team to ensure a seamless experience for all customers and teams.
  • Campaign Execution – Work with Email Marketing Specialist and/or outside print shops to ensure flawless execution and QA of campaigns. You will oversee the execution of highly targeted, complex member journeys/workflows and ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.

SOME YEAR 1 DELIVERABLES

  • Own the documentation and MX trainings for all new campaigns
  • Own testing roadmap for lifecycle and retention campaigns
  • Own and manage review/feedback process (Brand/Legal) of all creative assets
  • Implement campaigns that support retention, winback, cross-sell and other objectives such as new product launches and feature releases
  • Make strategy, offer and testing recommendations for lifecycle and retention campaigns
  • Serve as a Member advocate in all company initiatives

SUCCESS METRICS

  • Flawless execution of campaigns that meet desired outcomes such as improved up-sell, cross-sell and retention rates
  • Improved CSAT, NPS, decreased complaints or impact on call volume (increased or decreased depending on call reason) vs prior period
  • Speed to market – decreased time for campaign edits, execution and deployment

DESIRED TRAITS

  • Meticulously organized – ability to keep a large amount of details organized
  • Strong interpersonal communication skills – ability to build relationships across all areas and levels
  • Strong written communication skills – ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.), and ability to copywrite and proofread marketing campaigns
  • Creative thinking – ability to constantly look for new ideas and solutions to barriers

EXPERIENCE

  • Must Have
    • 1-2 years of marketing experience with demonstrated success of executing campaigns (preferably both lifecycle and retention, across email and print)
    • Experience in tracking, analyzing and reporting on KPIs
    • Self-starter and team player with experience working cross-functionally with a member first attitude
    • Knowledge of email/mail best practices
    • Very strong written and oral communication skills
    • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets)
  • Nice to Have
    • Has worked at a digital agency or firm specializing in email marketing or direct mail
    • Experience executing and measuring cross-channel prospect journeys and customer lifecycle campaigns
    • Experience working with an external creative/design agency
    • Experience in a customer facing function
    • Experience in complex regulatory environment such as energy or financial services
    • Experience in a startup or high-growth environment
    • Experience in Braze or similar ESP tool
    • Bachelor’s Degree
    • Bachelor’s degree with concentration in marketing or business
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Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • HSA
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Other
  • Community Service Programs
  • Pet Friendly Office
Parental Benefits
  • Childcare Assistance Programs
  • Family Medical Leave
  • Flexible Work Schedule
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Home Office Stipend
  • Offsite Company Events
  • Snacks Provided
Professional Development
  • Employee Recognition Programs
  • Training & Development Budget
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Commitment to Work/Life Harmony
  • Paid Holidays
  • Paid Sick Days
  • Unlimited PTO

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

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