Email Marketing Specialist - Technical.ly

Email Marketing Specialist

Inspire |  Philadelphia, PA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future. 

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling. 

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

As the Email & SMS Marketing Specialist, you will lead the hands-on execution of text and email marketing campaigns that support Inspire’s strategic objectives. Campaign types will include servicing, retention, cross-sell, up-sell and acquisition. You will use your knowledge of campaign strategy to provide input on creative, copy and customer journeys while coordinating cross departmental projects. You will build and deploy flawless automated campaigns that are powered by data and leverage real-time insights.You will use your analytical skills to report campaign results summarizing key insights, and offer recommendations for continual improvement of KPIs.

THE EMAIL MARKETING SPECIALIST HAS 5 MAIN RESPONSIBILITIES

  • Campaign Build, Automation and Analysis – Build, execute and measure lifecycle marketing, lead nurture, onboarding, retention, and win-back email and SMS campaigns in conjunction with Email Marketing Manager. Own daily campaign monitoring, pre and post-deployment QA and proofreading.
  • Segmentation – Own the creation of customer segments for campaigns and validating audience counts.
  • Testing – Execute A/B tests in partnership with team members/agency partners, report findings and make recommendations for changes that will increase email effectiveness.
  • Documentation – Own documentation of campaigns including campaign slides and internal folders.

SOME YEAR 1 DELIVERABLES

  • Own the documentation of all new and existing email campaigns
  • Become fluent in our ESP system, and audit all existing campaigns to understand campaign triggers and segmentation
  • Implement campaigns that support retention, winback, cross-sell and other objectives such as new product launches and feature releases
  • Own the deployment of A/B testing along with reporting on outcomes
  • Own pre- and post- deployment QA testing across email and SMS

SUCCESS METRICS

  • Flawless execution of campaigns that meet desired outcomes such as improved up-sell, cross-sell and retention rates
  • Improved metrics such as open rate, click-through rate, etc. versus each prior quarter
  • Speed to market – decreased time for campaign edits, execution and deployment

DESIRED TRAITS

  • Meticulously organized – ability to keep a large amount of details organized
  • Strong interpersonal communication skills – ability to build relationships across all areas
  • Strong written communication skills – ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.), and ability to copywrite and proofread marketing campaign emails
  • Creative thinking – ability to constantly look for new ideas and solutions to barriers

EXPERIENCE

Must Have

  • 3+ years of email marketing experience with demonstrated success of implementing campaigns (preferably both new customer and lifecycle)
  • Highly proficient in at least one ESP tool such as Braze, Customer.io, Cheetahmail, ExactTarget etc.
  • Experience in tracking, analyzing and reporting on KPIs
  • Knowledge of email/SMS best practices and regulations
  • Experience with HTML and ability to troubleshoot basic email coding issues
  • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets)

Nice to Have

  • Has worked at a digital agency or firm specializing in email marketing
  • Experience executing and measuring cross-channel prospect journeys and customer lifecycle campaigns
  • Graphic design experience and knowledge of design tools such as InDesign, Photoshop, etc.
  • Proficient in HTML, CSS & mobile-first email design
  • Experience working with an external creative/design agency
  • Experience in a startup or high-growth environment
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Health & Wellness
  • Dental Insurance
  • FSA
  • Health Insurance
  • HSA
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Other
  • Community Service Programs
  • Pet Friendly Office
Parental Benefits
  • Childcare Assistance Programs
  • Family Medical Leave
  • Flexible Work Schedule
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Home Office Stipend
  • Offsite Company Events
  • Snacks Provided
Professional Development
  • Employee Recognition Programs
  • Training & Development Budget
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Commitment to Work/Life Harmony
  • Paid Holidays
  • Paid Sick Days
  • Unlimited PTO

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

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