Director, Digital Marketing - Technical.ly

Director, Digital Marketing Philadelphia, PA

Inspire |  Philadelphia, PA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

Inspire is looking for an experienced, data-driven marketer to develop and execute integrated digital marketing campaigns to achieve our growth objectives. The ideal candidate will lead digital channel strategy, work with creative teams to develop breakthrough creatives, leverage data to improve our targeting and personalization efforts, design test & learn strategies to unlock new opportunities, and harness analytics to drive insights and optimizations. This candidate will be a critical role in our growth efforts and help build and scale digital acquisition for the organization.

The Director, Digital Marketing will report into the VP of Digital and work cross-functionally with stakeholders both internally and externally. They will also build a team of talented individuals to support and scale our digital growth initiatives.

The ideal candidate will possess a strong understanding of both the art and science of digital marketing, and will work closely with our brand and creative teams, as well as technology, analytics and data engineers. They will know how to strike the perfect balance between brand and response so that growth efforts are effective and also accretive to the brand. They are also customer-obsessed and seek to engage consumers in relevant ways that connect them to our mission to combat climate change.

THE DIRECTOR OF DIGITAL MARKETING HAS 9 MAIN RESPONSIBILITIES

  • Oversee our digital acquisition strategy across paid and organic channels, managing closely to growth targets and CPAs
  • Develop best-in-class acquisition campaigns and creative assets, working cross-functionally with internal and external creative partners.
  • Build and execute testing roadmaps to drive continual optimizations, new channel growth, creative insights and audience learnings
  • Deploy data strategies and cohort segmentation to improve our targeting, personalization efforts and media effectiveness
  • Partner with analytics and technology teams to track and measure campaigns and KPIs, and improve our attribution methodologies
  • Partner with VP of Digital on bottoms-up forecasting and budget management
  • Collaborate with Pricing team to develop new offers, incentives, plans and pricing tests to drive incremental growth and increased LTVs
  • Lead and mentor a highly skilled team of channel leads and strategic specialists, and manage external agencies and media partners
  • Monitor & capitalize on emerging digital channels, trends and technologies

SOME YEAR 1 DELIVERABLES

  • Build monthly, quarterly and yearly marketing plans to achieve goals within budget
  • Develop, optimize and scale an integrated channel strategy to grow new customer acquisition at an efficient CPA
  • Establish long-term testing roadmap
  • Launch new campaigns and creatives to populate media plan and grow brand awareness
  • Create promotions calendar in partnership with Pricing
  • Build weekly and monthly reporting dashboards in partnership with Analytics to monitor and socialize performance against our core KPIs
  • Manage monthly budget and targets through bottoms up forecasting

SUCCESS METRICS

  • New Orders and Activations
  • Cost Per Acquisition (CPA)
  • Lifetime Value (LTV)
  • Value Creation (TOVC)
  • Clickthrough Rate (CTR)
  • Conversion Rate (CVR)

EXPERIENCE

  • Must Have
    • 10+ years of business-to-consumer digital marketing experience with deep expertise in acquisition tactics driving significant year over year customer growth.
    • Channel expertise across paid and organic channels, including Paid Social, Programmatic Display, SEM, Video, Content, Streaming Audio/Podcast, Shopping Sites, Affiliates and Partnerships.
    • Strategic thinker who can flex between long-term growth planning and day-to-day optimizations
    • Deep focus on data-driven marketing with obsession over hitting KPIs (listed above)
    • Experience working with cross-functional teams including direct response, brand/creative, tech, product and analytics
    • Ability to lead creative strategy yielding performative creatives that drive acquisition and build brand awareness
    • Strong command over digital marketing technology and tools
    • Experience leveraging first-party data and propensity modeling to enhance digital marketing efforts
    • Data-driven and highly analytical, with experience in multi-touch attribution, media mix modeling, and analytics tools such as Tableau and Google Analytics
    • Bachelor’s degree
  • Nice to Have
    • Unique curiosity and experience within clean tech or related efforts in fighting climate change
    • Strong bias for action, moving quickly to get things done
    • Excellent leadership skills with experience managing and developing a team
    • Data-driven with a strong desire to hit target goals
    • Clear presentation skills with the ability to synthesize information and present to key stakeholders and executives
    • Passion for growth and testing & learning
    • Customer-obsessed marketer who is passionate about building unique and relevant experiences for consumers
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Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • HSA
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Other
  • Access to Coaching (Health, Professional, Life)
  • Community Service Programs
  • Pet Friendly Office
  • Pet Insurance
Parental Benefits
  • Childcare Assistance Programs
  • Family Medical Leave
  • Flexible Work Schedule
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Home Office Stipend
  • Offsite Company Events
  • Snacks Provided
  • Special Discounts
Professional Development
  • Employee Recognition Programs
  • Training & Development Budget
Retirement & Stock Options Benefits
  • 401k with company contribution
Vacation & Time Off Benefits
  • Commitment to Work/Life Harmony
  • Paid Holidays
  • Paid Sick Days
  • Unlimited PTO

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

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