Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.
We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.
Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.
Inspire is looking for an experienced, data-driven marketer to develop and execute integrated digital marketing campaigns to achieve our growth objectives. The ideal candidate will lead digital channel strategy, work with creative teams to develop breakthrough creatives, leverage data to improve our targeting and personalization efforts, design test & learn strategies to unlock new opportunities, and harness analytics to drive insights and optimizations. This candidate will be a critical role in our growth efforts and help build and scale digital acquisition for the organization.
The Director, Digital Marketing will report into the VP of Digital and work cross-functionally with stakeholders both internally and externally. They will also build a team of talented individuals to support and scale our digital growth initiatives.
The ideal candidate will possess a strong understanding of both the art and science of digital marketing, and will work closely with our brand and creative teams, as well as technology, analytics and data engineers. They will know how to strike the perfect balance between brand and response so that growth efforts are effective and also accretive to the brand. They are also customer-obsessed and seek to engage consumers in relevant ways that connect them to our mission to combat climate change.
THE DIRECTOR OF DIGITAL MARKETING HAS 9 MAIN RESPONSIBILITIES
SOME YEAR 1 DELIVERABLES
What makes Inspire an exciting place to work?
We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.
Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.
Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.
What’s unique about working on Inspire’s tech team?
Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.
We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”
How has Inspire has worked to improve employee work/life balance during the pandemic?
Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.
What qualities make someone a promising job candidate at Inspire?
Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.
From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.
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