Director, Brand Marketing

Inspire

Remote Hybrid Mar 29
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In-office locations: Santa Monica, CA, USA and Philadelphia, PA, USA. Remote location(s): United States. As a certified B Corp, our mission is truly woven into the fabric of what we do. As you grow professionally, you are doing good for the planet by helping us to transform the way consumers access clean energy and accelerate the world’s transition to a net-zero carbon future.  Our rapidly growing Marketing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet. We are looking for a Director of Brand Marketing to lead the creation, development and implementation of all brand led strategies, campaigns and content.  The Director will oversee all content development efforts including editorial planning, copywriting and creative development. This person will act as the voice of the brand across the organization and be responsible for excellent leadership over a team of directs.   How you’ll help: 
  1. Ownership of brand management and brand assets for the organization.
  2. Implement  brand campaigns and go-to-market marketing plans for all business priorities.
  3. Oversight of editorial planning and content creation including management of social media, influencer and corporate blog.
  4. Manage relationships, deliverables and budgets of all associated external agency partners.
Year 1 deliverables:
  • Oversee the delivery of comprehensive national brand and product campaigns
  • Create consolidated content editorial strategy and associated calendar 
  • Deliver social media and influencer strategy and implement across all platforms
  • Define content development, production and implementation approach through utilization of team members and external agencies.  
  • Build out brand visual and brand copy library to enhance storytelling and brand positioning
Here’s what you’ll bring to the table: Non-negotiables:
  • 8 - 10 years of direct hands-on consumer marketing experience
  • Prior experience successfully building and leading a 2 - 3 person team
  • Management of content development, production and implementation 
  • Conception, production, execution and reporting of large-scale campaigns
  • Excellent written and verbal skills
Nice to have: 
  • Unique curiosity or direct experience within tech, energy or related efforts in fighting climate change
  • Experience working for brand-first companies. Direct to Consumer experience is a strong plus.
  • Experience working for emerging brands that progressed from low to high awareness; clear understanding of how awareness was driven forward. 
  • Media and/or advertising experience
Our Work Model: Being bi-coastal, we have mastered the art of working collaboratively across different time zones and regions. Working from the comforts of our own homes, we don't mind the surprise cameos from children and pets. With our Open Workplace model, we encourage our teams to come together and take advantage of our collaborative work spaces in both Santa Monica, CA and Philadelphia, PA. We often host office events and celebrations that you won't want to miss! Here’s what we offer: Health & Wellness:
  • Medical/Dental/Vision coverage starts from day one
  • Summer Fridays and Wellness days
  • Mental Health Benefits (Headspace, Ginger)
  • Company Paid Parental Leave
Life at Inspire:
  • Flexible Time Off
  • 401(K) up to 4% Matching 
  • Employee Resource Groups
  • Treks through GivePower and the opportunity to participate in service trip
  • Training, development, and growth opportunities for all employees
Perks:
  • Work from Home
  • Semi Annual Performance Bonuses
  • B Corporation Discounts
  • Open Office Floor Plan 
  • Dog-friendly workplace
  • Fun Company Events
More About Who We Are: Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future. We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. On average, one year of being an Inspire member can help avoid 9,639 pounds of carbon emissions - that is 7x more impactful than one year of recycling!  #LI-Remote
Retirement & Stock Options Benefits
  • 401k with company contribution
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Snacks Provided
Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Professional Development
  • Employee Recognition Programs
  • Tuition Reimbursement
Parental Benefits
  • Family Medical Leave
  • Nursing Room
  • Parental Leave
Other
  • Fully Remote Options
  • Pet Friendly Office
PTO/Flexibility
  • Paid Holidays
  • Unlimited PTO
What makes Inspire an exciting place to work? We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source. Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire. Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.   What’s unique about working on Inspire’s tech team? Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life. We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”   How has Inspire has worked to improve employee work/life balance during the pandemic? Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.   What qualities make someone a promising job candidate at Inspire? Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team. From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.