Consumer Insights Senior Analyst - Technical.ly

Consumer Insights Senior Analyst Santa Monica, CA

Inspire |  Santa Monica, CA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

The Consumer Insights Analyst is responsible for representing the voice of the consumer across the organization, directly impacting marketing strategy, product development, and the customer journey.

This role is responsible for executing research projects with varying methodologies and stakeholders to aid in the development of brand, marketing, product, and business strategies to ensure Inspire is consumer-focused and insights-driven.

THE CONSUMER INSIGHTS SENIOR ANALYST HAS 4 MAIN RESPONSIBILITIES

  • Design and execute innovative quantitative and qualitative research from start to finish to support the brand & communications team and the company at large.  Execution includes developing questionnaires, programming, field management with external partners, data analysis, and presentation development.
  • Actively engage with cross-functional teams to identify and align on research needs.
  • Conduct user experience (UX) testing to support product design development
  • Translate all research findings into actionable insights and present findings to various stakeholders.

SOME YEAR 1 DELIVERABLES

  • Manage quarterly member feedback reports and all member feedback touchpoints
  • Deliver quarterly competitive intel reports
  • Execute custom research studies to inform brand strategy, copy & messaging, product concept testing, and more.
  • Support & inform development of brand campaigns and messaging.
  • Aid in the development of 2 brand health studies

SUCCESS METRICS

  • Provide ongoing insights & actionable recommendations for brand & communications team
  • Provide company with a clear assessment of member experience
  • Provide company with a clear assessment of the competitive landscape

DESIRED TRAITS

  • Detail-oriented, strong ability to spot errors
  • Excellent verbal and written skills

EXPERIENCE

  • Must Have
    • 3-4 years experience in qualitative and quantitative research methodologies
    • Experience writing questionnaires and managing field & data collection
    • Ability to structure and deliver presentations clearly and compellingly.
    • Self-starter with passion to drive results and affect meaningful change
  • Nice to Have
    • UX & design testing experience
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Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Other
  • Fully Remote Options
  • Pet Friendly Office
Parental Benefits
  • Family Medical Leave
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Offsite Company Events
  • Snacks Provided
  • Special Discounts
Professional Development
  • Employee Recognition Programs
  • Tuition Reimbursement
PTO/Flexibility
  • Commitment to Work/Life Harmony
  • Flexible Work Schedule
  • Paid Holidays
  • Paid Sick Days
  • Unlimited PTO
Retirement & Stock Options Benefits
  • 401k with company contribution

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

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