Acquisition Marketing Coordinator - Technical.ly

Acquisition Marketing Coordinator

Inspire |  Philadelphia, PA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

As the Acquisition Marketing Coordinator, you will help deploy marketing tactics that accelerate member growth. You will aid in the development of world-class direct marketing campaigns across direct mail and email. You will also support the development of marketing assets that enable our Sales team to deliver offers through retail, event and direct-to-home channels.

THE ACQUISITION MARKETING COORDINATOR HAS FOUR MAIN RESPONSIBILITIES

  • Creative Development – Work with agencies and internal partners to develop engaging marketing communications that tell the Inspire story to our prospective customers and manage creative feedback and revisions with close attention to detail.
  • Documentation – Own documentation of campaigns including campaign readouts and marketing library management.
  • Campaign Coordination – Assist with operational offer setup process, campaign tracking setup, and internal creative review process between legal and brand teams.
  • Campaign Production – assist the production process by working with external vendors (e.g. printers, agencies) to bring the campaign from concept to reality, including material selection, signing off on final artwork, and auditing direct mail pieces.

SOME YEAR 1 DELIVERABLES

  • Own the documentation of all new and existing direct marketing campaigns
  • Own and manage review/feedback process (Brand/Legal) of all creative assets
  • Own direct mail matrix setup including offers, segmentation and A/B testing
  • Become fluent with our entire direct mail process from testing goals to setting up landing pages landing pages
  • Own and be accountable for auditing process (proofreading and auditing live data)
  • Make strategy, offer and testing recommendations for direct mail and field marketing

SUCCESS METRICS

  • Flawless execution of campaigns that meet desired outcomes such as new member acquisition
  • Growth from new tactics that increase sales volume vs prior period
  • Positive feedback from corporate partners on level of customization and support

DESIRED TRAITS

  • Meticulously organized – ability to keep a large amount of details organized
  • Strong interpersonal communication skills – ability to build relationships across all areas
  • Strong written communication skills – ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.), and ability to copywrite and proofread marketing campaign emails
  • Creative thinking – ability to constantly look for new ideas and solutions to barriers

EXPERIENCE

  • Must Have
    • 1-2 years of marketing experience with demonstrated success in implementing campaigns from start to finish
    • Experience developing consumer-facing marketing assets, from writing creative briefs for agencies/in-house graphic designers to copywriting, proofreading and ability to merge brand guidelines with direct marketing best practices
    • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets)
  • Nice to Have
    • Has worked in the energy industry, preferably at a retail supplier
    • Experience in tracking, analyzing and reporting on KPIs
    • Experience executing A/B testing of offer components including pricing, customer incentives, messaging and creative design to optimize response rates
    • Experience in complex regulatory environment such as energy or financial services
    • Familiarity with design software such as Adobe InDesign, Illustrator, Photoshop
    • Experience in a startup or high-growth environment
    • Experience working with an external creative/design agency
    • Bachelor’s degree with concentration in marketing or business
Apply Now
Read More
Health & Wellness
  • Dental Insurance
  • FSA
  • Health Insurance
  • HSA
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
  • Vision Insurance
Other
  • Community Service Programs
  • Pet Friendly Office
Parental Benefits
  • Childcare Assistance Programs
  • Family Medical Leave
  • Flexible Work Schedule
  • Nursing Room
  • Parental Leave
Perks & Discounts
  • Bring Your Own Device Reimbursement
  • Casual Dress
  • Home Office Stipend
  • Offsite Company Events
  • Snacks Provided
Professional Development
  • Employee Recognition Programs
  • Training & Development Budget
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Commitment to Work/Life Harmony
  • Paid Holidays
  • Paid Sick Days
  • Unlimited PTO

What makes Inspire an exciting place to work?

We are constantly working towards something bigger than ourselves. Our mission is what inspires and connects us. But we're also raising awareness for customers that they have choices when it comes to choosing an energy source.

Roughly 20% of your overall carbon emissions come from your home — which is huge. You can eliminate that 20% from your carbon footprint simply by deciding to go with Inspire.

Through data, we empower customers by informing them of their choices and giving them an option to positively impact the environment.

 

What’s unique about working on Inspire’s tech team?

Between Philly and Santa Monica, we have about 60 people on our tech team. Being small, we’re able to bond and work together closely. Everyone across the entire team has a hand in creating something for customers. No one group comes up with ideas or roadmaps and presents them to the rest of the group; we collectively decide what we should be working on and how we can work towards bringing Inspire’s overall mission to life.

We’ve created a very supportive and uplifting subculture. It’s not just about social events; it’s about asking, “How can we grow together? How can we work better together?”

 

How has Inspire has worked to improve employee work/life balance during the pandemic?

Due to the always-on nature of working from home during quarantine, we found that people had started working more hours and taking less PTO. Even when we told people to take time off, they still seemed to check in and contribute. We established “bonus days,” where every other Friday is off for the entire company. That way, no one is working, employees don’t feel that they are missing anything, and everyone can truly relax and recharge.

 

What qualities make someone a promising job candidate at Inspire?

Everyone at Inspire is driven by the mission to expand access to clean energy and work toward a zero-net carbon future. So we look for candidates who have that same passion for taking care of our earth. We’re a company of team players who collaborate closely, always ready to hop on Zoom to solve problems as a team.

From a tech perspective, we want talented engineers of all levels, but we are also looking for people who also think deeply about the Inspire user and build features and solutions that work for them. People who are interested in their careers and helping grow the careers of those they work with share knowledge and level up their skill sets.

New jobs. Your inbox. Every week. Get it.