Marketing Automation Manager - Technical.ly

Marketing Automation Manager

HealthVerity |  Philadelphia, PA | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

Are you motivated by increasing open and click-through rates? Is A/B testing part of your daily routine? Are the terms “sequences” and “workflows” part of your everyday vocabulary?

HealthVerity is seeking a passionate and innovative Marketing Automation Manager to own all demand generation efforts behind our integrated marketing campaigns. This role will be both a strategist and hands-on executioner, with the opportunity to have full oversight into campaign strategy, lead development, campaign concepts and creative and campaign budgets. The  ideal candidate will have experience working across multiple channels including email, digital advertising, paid/organic search and virtual events and do their best work in a fun, fast-paced environment.

Background in the healthcare or life sciences industry is preferred, but not required.

What you will do:

  • Build and optimize our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
  • Oversee the email marketing program, including working collaboratively on creative development, list management and segmentation strategies, testing, execution, tracking and refinement
  • Stay up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
  • Manage prospect to lead generation scoring, lead tracking, providing analysis of prospect and lead tracking in partnership with Sales and Marketing
  • Manage prospect to lead generation scoring and lead tracking, providing analysis of prospect and lead tracking in partnership with Sales and Marketing
  • Collaborate closely with product, sales and other internal team members to create messaging, funnel narratives and promotional content aligned with our brand
  • Build and maintain (in collaboration with Marketing team) attribution reporting to better understand the impact of marketing campaigns on revenue

Your background:

  • Bachelor’s degree and relevant work experience in B2B marketing, communications or similar area
  • Healthcare / Life sciences industry experience strongly preferred
  • Demonstrable experience  with 5+ years conducting successful marketing lead generation programs and campaigns
  • Experience and expert knowledge of HubSpot or other marketing automation platforms
  • Strong writing and communications skills with a keen eye for detail
  • Passion for testing and problem solving with a fast-paced trial and error mentality
  • A self starter with proven success in managing projects and meeting deadlines

About HealthVerity

Pharmaceutical manufacturers, payers and government organizations have partnered with HealthVerity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance and Exchange, enables the discovery of RWD across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. Together with our partners, HealthVerity has built the modern way to data for the health insights economy. To learn more about the HealthVerity IPGE platform, visit www.healthverity.com.

Our company challenges

  • Empowering clients with highly rewarding data discovery and licensing tools
  • Ingesting and managing billions of healthcare records from a wide variety of partners
  • Standardizing on common data models across data types
  • Orchestrating an industry-leading HIPAA privacy layer
  • Innovating our proprietary de-identification and data science algorithms
  • Building a culture that supports rapid iteration and new possibilities

We have big plans

The infrastructure and culture we are building will provide an environment that cultivates innovation. We want to move fast knowing we can fix anything we break along the way. If a new need arises, we want to turn around a solution quickly. We want to solve our challenges in ways that create even more possibilities. We’ve created a platform that will scale to support an ever-growing array of data providers and innovative products and services. You must be able to think big while still delivering on near-term requirements.

HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. At HealthVerity, we’re working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement.

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com

HealthVerity offers in-office and remote options, so you can work from anywhere within the US! #LI-Remote

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Health & Wellness
  • Dental Insurance
  • Employee Assistance Program (EAP)
  • FSA
  • Health Insurance
  • HSA
  • Life Insurance
  • Long Term Disability
  • Mental Health Benefits
  • Short Term Disability
Parental Benefits
  • Family Medical Leave
  • Parental Leave
Perks & Discounts
  • Casual Dress
  • Offsite Company Events
Retirement & Stock Options Benefits
  • 401K
  • Company Equity
Vacation & Time Off Benefits
  • Paid Holidays
  • Paid Sick Days
  • PTO

HealthVerity

HealthVerity, founded in 2014, is led by two Philadelphia natives who made it a priority to build their company in the technology hub of Center City, Philadelphia. HealthVerity is transforming the way data-led organizations make life-changing decisions. Our technology platform serves as the foundation for the rapid creation, exchange and management of healthcare and consumer data in a fully-interoperable, privacy-protecting manner. Advantaged by highly sophisticated identity resolution and matching capabilities, HealthVerity is on a mission to increase transparency and activate deeper insights across the healthcare industry.

Our home-grown talent has been deployed in leadership roles to drive our tech stack, as well as building algorithms that process billions of data records per day. To stay at the forefront of the healthcare-IT industry, HealthVerity has focused it’s team on the latest in open source technologies such as Python, Docker, Hadoop, Scala and Spark to get the job done. Furthermore, we host entirely on Amazon Web Services, where our team can architect and design the most flexible infrastructure possible to meet the rigorous demands of our Fortune 500 clients. By leveraging, cross-training, mentoring, peer reviews, and internal tech talks, we are laser-focused on building the quality of the team today while proactively laying the foundation for tomorrow.

To maintain this high-performance environment, HealthVerity has established a peer-reviewed recognition culture where successes are celebrated and teamwork thrives. Every Friday, the entire company meets to discuss the highs and lows from the past week and to acknowledge those who made a major contribution to the company’s progress. We put an emphasis on camaraderie with weekly team lunches & outings (when we are in the office), hackathons, employee-led tech talks and celebrations of important life events. One of the highlights of working at HealthVerity is our mentorship program where every new employee is assigned a mentor from a different department to create a more comfortable environment for feedback and coaching. Lastly, all of our employees are shareholders of the company, thus making everyone equally responsible for the progress made as a group and the decisions we make that drive a beneficial outcome.

Where HealthVerity really excels is with its customers. HealthVerity has demonstrated its success by deploying its platform in 17 of the top 20 pharmaceutical companies, 3 of the top 5 insurance payers and 4 of the top 5 strategy consulting firms. Our blue chip clientele confirms that HealthVerity is taking the market by storm by delivering a differentiated and highly valued solution.

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