Editorial Director - Technical.ly

Editorial Director

Technically Media |  Philadelphia | Marketing / Social

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Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage

Technically Media is a digital media company that focuses on building and making connections within our community of professionals. We do this with journalism, events and services. We publish Technical.ly and Generocity.org; our clients are growing organizations with hiring and retention needs (employer brand marketing and other talent services), among others who want to meet members of our community.

We already have a vibrant community of 100,000 professionals and dozens of the fastest-growing tech and product teams across the mid-Atlantic. Now we are seeking an experienced, creative and mission-minded Editorial Director to oversee and improve our newsroom and audience growth and engagement strategies. This is a crucial role overseeing our efforts to grow and engage our community of professionals — the bedrock of our work. This community looks to us to help inform, educate and connect them with career opportunities. Above all else you must prioritize listening to our technology and innovation-minded readers. You own our reader journey (from social media follow to casual reader to newsletter subscriber to professional using our services to advance their career), reader personas and the team that drives this.

We are an efficient team of 17. This role reports directly to the CEO and oversees our Editorial team, including our Technical.ly Managing Editor, Generocity.org Editor and contract audience engagement contractors. You will work closely with our Vice President of Sales and Marketing (who oversees our Buyer Journey) and our Product Director (who oversees the work we do to connect our Reader and Buyer journeys).

We need someone passionate about building online communities, inquisitive and value-obsessed. You should be creative and excited about how a newsroom drives value. We have a newsroom featuring three experienced editors (who will report to you) and five beat reporters who cover our local communities. You’ll help guide their work for maximum effect, including both informing editorial strategy and deploying specific series. We want to serve the needs of our community to grow and introduce those interested to our clients.

If you don’t meet 100% of this role’s qualifications but you’re passionate about our work, you should still seriously consider applying. That’s especially true if you are a woman, person of color or from another underrepresented group. Research shows people who have been underrepresented in leadership roles often discount their own experience. We won’t.

The Editorial Director will relentlessly challenge, tweak and improve the methods we use to drive value for readers and therefore grow our online community. You will view our independent newsroom, robust newsletter portfolio, social media platforms and other online communities (including a public Slack and Meetup) as tools for informing and connecting our readers with opportunities. You work to maximize the number of technology professionals who benefit from our work and consider themselves a part of our communities. Newsletter subscribers are a crucial metric you track; with overall audience and other analytics informing your work.

RESPONSIBILITIES: 

  • Prioritize above all else our pursuit of an active, engaged and growing community of professionals who use and understand our work and resources
  • Relentlessly improve  our editorial product, with special focus on our newsletter offerings. You own our Reader Journey.
  • Serve in an organizational leadership capacity, reporting directly to the CEO and tracking quarterly OKRs. You will have three ediors as direct reports, support their newsroom oversight and be responsible for future audience development investment.
  • Challenge our assumptions on our Reader Personas and how we drive value for them
  • Consider creative engagement strategies for growing the level of interactivity among members of our community, including our public Slack community 
  • Track our weekly and monthly and quarterly analytics to spot gaps and opportunities for improvement. This includes an eye toward SEO optimization.
  • Ensure our advancing best practices on our audience referral strategies, including search, link building, newsletter and social media
  • Oversee and support our newsroom, including the deployment of quarterly RealLIST, monthly editorial calendar and annual tentpole projects. This includes the development of new projects and series that drives results. 
  • Support our editors in the deployment of special projects and underwritten journalism 
  • Work with our Product Director in strategies for growing and improving our reader database, specifically moving community members down our Reader Journey to newsletter subscription and opting-in to our supporting their career search
  • Oversee our Technical.ly Managing Editor, Generocity.org Editor and audience engagement contractors 
  • With Product Director and Marketing Director, support the newsroom in promoting our quarterly events and occasional partnered events
  • Support our newsroom in maintaining media partnerships to drive audience
  • Test, listen, improve; Test, listen, improve; Test, listen, improve the ways we drive value

SKILLS:

  • Deeply entrenched and passionate about forming online communities
  • Passionate about editorial, with special passion for community journalism 
  • Experience with and passion for newsletter products
  • Strength in cultural competency for engaging our diverse communities and staff
  • Curious about the future of editorial, journalism and online communities
  • Adept at listening to reader feedback 
  • Experience with concepts like reader journey; reader personas; SEO and social analytics
  • Savvy online storyteller, including social media engagement
  • Creative, resourceful and effective developer of editorial products that solve problems
  • Exceptional interpersonal skills, with a strength in managing relationships.
  • Experience with CRM; bonus points for Hubspot specifically
  • Experience with WordPress as a CMS, Google Suite and Instapage

Other information

  • Position is salaried, based on experience.
  • Position includes a 401k plan, which includes a 4% match
  • Position includes competitive health insurance coverage (we offer a defined contribution that amounts on average to 70 percent of an individual plan)
  • Position includes Bring-Your-Own-Device reimbursement
  • This role is remote flexible. Still bonus points if you would be able to operate out of Technically Media’s office at the Curtis Center in Philadelphia when possible.
  • Though results matter most and Technically Media prides itself on flexibility, as a guide, this role might expect to work roughly 40-45 hours a week.
  • Technically Media offers 10 paid holidays per year; 15 PTO days accrued per year with additional PTO offered progressively; as well as a month of paid parental leave.
  • Technically Media additionally closes its offices for the final week of the year to relax and unwind before each new year. This serves as additional paid holiday time.
  • This position will be provided with a staff manual that will include other details, including policy, strategy and details like standard company holidays and more.
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Health & Wellness Benefits
  • Dental
  • Health Insurance
  • Vision
  • Wellness Programs
Other
  • Remote Work
  • Travel
  • Work from Home
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
Perks & Discounts
  • Casual Dress
  • Company Outings
  • Lunch
Professional Development
  • Online Trainings
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays

Technically Media is a digital media company that specializes in niche communities and career advancement. Presently we publish Technical.ly, a multi-local news site focused on economic growth, and Generocity.org, which reports on the nonprofit and philanthropic sector in Philadelphia.

Our Mission: We convene the smartest people and organizations in industries that matter for local communities to thrive in the future. To do that, we make connections with journalism, events and services.

Our Vision: We envision better workplaces that create more equitable communities.

Values: Welcoming, Challenging, Connective

Our Location: We are headquartered in the historic Curtis Center in Old City Philadelphia, with a satellite office in Baltimore. We additionally have reporters based in each community we serve.

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