Digital Marketing Specialist - Technical.ly

Digital Marketing Specialist

  • Location

    D.C.

  • Type

    Full-Time Job

  • Category

    Marketing / Social

Overview:

The Digital Marketing Specialist will oversee social media properties and perform strategy development, analytics/insights, and the execution of digital marketing campaigns. This person will serve as the primary point-of-contact and project manager for the creation of digital assets in support of all online marketing and branding initiatives (i.e. website content, mass e-mails, newsletters, banners, video, audio, and other digital content internally and externally).

Responsibilities:

  • Manage and optimize social media properties (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.), increase the visibility of company’s social content
  • Create weekly editorial calendars for Facebook, Twitter and Instagram
  • Update social media properties daily with copy and other content as necessary tailoring messages appropriately for each platform
  • Use tools like Hootsuite and Asana to manage multiple social media channels
  • Respond to social media inquiries regularly and engage with users providing appropriate and timely feedback
  • Monitor relevant social media platforms throughout the day and suggest content with which to engage from the official SoundExchange accounts
  • Liaise with SoundExchange graphic designer, videographer, and external creative vendor to develop graphics for social media ensuring that everything remains within the SoundExchange brand
  • Optimize SEO by aligning it with the overall social media plan and content (blogs, campaigns, videos)
  • Develop and execute strategies to expand reach and strengthen relationships with the public
  • Manage Google Analytics, Google AdWords, online advertising, and social media insights/analytics for regular presentations to senior management
  • Track performance (CPM, CPC, Impressions, conversions) and work with Manager of Marketing to implement suggested modifications to campaigns; provide regular reports to Communications department
  • Manage and oversee email marketing campaigns and assist other departments with mass emailing as needed
  • A/B testing, modify/update templates for newsletters and other marketing blasts, track and report on analytics
  • Manage and develop posts for the President and CEO’s Twitter page, engaging with influencers in the music industry

Skills and Specifications:

  • Excellent verbal and written communication skills with the ability to translate “tech-speak” to other staff members not as familiar with the space
  • Ability to work independently in a high-energy, fast-paced creative environment
  • General knowledge of design in order to create visually appealing graphics to coordinate with appropriate posts
  • Strong project management skills
  • Deep knowledge and comprehensive understanding of social media management tools, and how to use these tools to direct the marketing strategy at hand
  • Capacity to pick up on new digital tools quickly and assess value and opportunities for the company to leverage them
  • The ability to convey ideas in a clear and precise manner
  • Detail oriented with the ability to multi-task and still meet deadlines
  • Knowledge of online marketing and good understanding of major marketing channels

Education and Qualifications:

  • Must have a Bachelor’s degree and at least 2-4 years of social media management experience
  • Proficiency with Google Analytics, Google AdWords and social media analytics
  • Use of tools management tools like Hootsuite, Social Report, Tweet Deck
  • Experience using email management platforms (e.g. Exact Target)
  • Willingness to learn new platforms and apply skills as needed
  • A passion for digital and social media

About Us

SoundExchange helps the music and creative community thrive in the digital age. SoundExchange is the independent nonprofit collective management organization that collects and distributes digital performance royalties to featured artists and copyright holders.

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