Marketing Lead - Technical.ly

Marketing Lead

Azavea |  Philadelphia, PA (temporarily remote due to Covid-19) | Marketing / Social

Job Description
Perks + Benefits
Company Culture
Technical.ly Coverage
Azavea is seeking someone with a marketing or communications background to advance our mission and generate inbound leads as our Marketing Lead. In this role, you will work closely with the Executive, Business Development, and User Experience teams to plan and implement marketing strategies that support business development and customer service. This primarily includes content, digital marketing, and print, but could include public relations and event support.

Goals of this role:

    • Maintain and improve Azavea’s market and brand position.
    • Generate inbound and outbound leads through digital marketing.
    • Lead marketing strategy and execution.
    • Manage internal and external marketing related relationships.
    • Monitor marketing metrics.

What you will do:

    • Create and execute a content strategy across a broad range of platforms to increase our brand awareness. This includes social media, SEO optimized blogs and email campaigns.  This could also include display ads, video, and webpage updates.
    • Maintain and build upon Azavea’s Branding Guidelines.
    • Oversee the design and content development of company and product websites.
    • Develop deep knowledge of the geospatial industry and Azavea’s work, competitors and partners.
    • Support and model Azavea’s diversity, equity, and inclusion objectives through internal and external communication.
    • Manage relationships with external vendors for specific outsourced marketing activities such as design and SEO optimization.
    • Collaborate with internal stakeholders to ensure that Azavea’s brand and positioning are reflected in the company’s marketing outlets.
    • Coordinate with the Business Development Team to provide sales materials needed and to also ensure that marketing activities are driving inbound leads.
    • Be an internal advocate for marketing, brand, vision, and voice within the company.
    • Support employee-written blogs and create well-structured drafts using Azavea’s CMS (WordPress).
    • Monitor, analyze, and report on marketing campaigns’ engagement.
    • Oversee the company’s marketing budget.

Skills and qualifications:

    • Market research and analysis experience.
    • Excellent writing and pro-journalist-level research skills.
    • Experience with Google Analytics, Google Adwords, and Google Search Console.
    • A sense of aesthetics and a love for great copy.
    • Experience managing social media accounts (e.g. LinkedIn, Twitter).

Additional experience that may be valuable:

    • Experience managing events, including trade shows, webcasts, and conferences.
    • Familiarity in B2B marketing and collaboration.
    • Familiarity working with Hubspot or similar CRM.
    • Familiarity with Google Tag Manager.
    • Familiarity with MOZ, SEM Rush, or another SEO tool.
    • Experience using a CMS to manage website content (we use WordPress).
A note on hiring during the COVID-19 pandemic 
Due to regulations in Philadelphia and our concern for the health and safety of our team, we will be conducting all interviews remotely for the foreseeable future. The majority of our colleagues generally work out of our Philadelphia office, but we have transitioned the entire company to remote work. If the office remains closed at the time of hiring, we have made arrangements for remote on-boarding, including shipping relevant materials and a laptop to yours home. We are fortunate to have invested in meaningful work-from-home tools and processes over the years, and have been able to continue providing a secure, flexible, and safe work environment for all of our colleagues. We ask for your patience as we adapt our hiring process as well, and are happy to answer any questions or concerns about the process.
Office and Benefits
Our Philadelphia headquarters is located in a brightly lit office on the 5th floor of a converted factory building in the Callowhill neighborhood, a short walk from Center City, the Reading Terminal Market, and SEPTA subway and regional rail stations. For bicyclists, we have in-house bike parking, showers, and lockers. The office itself is assembled as an open office plan with several smaller rooms for team meetings and concentration time. You get your own desk with a high-end Linux workstation or Apple laptop and extra monitors. We have flex-time to deal with personal stuff, and most people work a 40 – 45 hour week on a regular schedule. After the first six months, our staff can also spend up to 10% of their time on an open source, professional development, or R&D project. Recent 10% time projects include experiments with machine learning, React Native, and various forms of serverless processing with Amazon Lambda.
We expect a starting salary in the range of $50,000-$60,000 commensurate with skills and experience in addition to a benefits package that includes:
– Fully subsidized health care, dental care, prescription plan, including for spouse/partner and children
– Fully subsidized life and long-term disability insurance, plus voluntary short-term disability insurance
– Medical reimbursement plan to cover what the health insurance does not
– Retirement plan with matching percentage
– Almost 4 weeks paid vacation plus additional paid sick/personal time off
– Family and medical leave
– Flexible work schedule
– Paid maternity and paternity leave
– Child care subsidy
– Paid time off for voting and volunteering
– Education assistance plan
– Student loan assistance
– Public transit and biking reimbursement plans
– Monthly guest lectures with lunches on the company
– 10% time for research or learning projects
– Profit-sharing bonus plan
– Financial transparency through an open book policy
– Kind, capable and thoughtful colleagues
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Health & Wellness Benefits
  • Dental
  • Disability Insurance
  • Health Insurance
  • Life Insurance
  • Onsite Gym
  • Vision
Other
  • Game Room
  • Remote Work
  • Work from Home
Parental Benefits
  • Family Medical Leave
  • Flexible Work Schedule
  • Generous Parental Leave
  • Mother Rooms
Perks & Discounts
  • Casual Dress
  • Lunch
  • Snacks
  • Special Discounts
Professional Development
  • Online Trainings
  • Tuition Reimbursement
Retirement & Stock Options Benefits
  • 401K
Vacation & Time Off Benefits
  • Generous PTO
  • Paid Holidays
  • Paid Sick Days

Describe the people who work at your company. 

Azavea is a community of learners and our colleagues have varied backgrounds and interests. People at Azavea have previously taught, studied classical music, learned to fly a plane, and picked up various languages. We encourage everyone to learn about their coworkers through our regular company events and impromptu chats on Slack.

With flexible hours and trust in our colleagues’ abilities, several Azaveans work remotely full-time and even use that as an opportunity to travel around the world. Azavea is here to enrich your life, so you can put your best foot forward while clocked in and on your own time.

 

How is your company structured? 

Azavea has a team-based structure. Our software engineering teams, which are made up of several full-stack engineers and a project manager, build out our tools and services. These teams collaborate with functional teams made up of operations engineers, designers, marketers, business development professionals, and administrators. Team members check in with one another via daily and weekly stand-ups or critiques.

While onboarding, we find one-on-ones or two-on-ones as a helpful tool for supporting a new hire’s learning process. Questions are always encouraged at Azavea.

 

What does the learning and development process at your company look like? 

We’re the type of workplace that wants to lift up colleagues so the mentees can become mentors. We aim to not only build apps, but also the careers of our team members. For example, we provide opportunities for mentorship through our apprenticeship programs.

For skills development, Azavea has a “10% time” policy that allows every employee to use 10% of their work hours to pursue an original project. Not only does this enhance your resume, but it makes you an all-the-more confident technologist. Past 10% time projects at Azavea have included experiments with machine learning, building internal project management tools, reading groups, Coursera courses, and trying various forms of serverless processing with Amazon Lambda.

 

What drives your work?

Azavea is driven by the desire to do good for the public. A lot of the applications we build are designed with a specific audience in mind, and for those people, the tools we create affect their lives in a big way.

Above all, we seek applicants that align with our core values, which are:

Ownership mentality

Kindness, humility and respect

Create more value than you capture

Default to transparency

Focus on learning & growth

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