Head of Growth, Axios HQ - Technical.ly

Head of Growth, Axios HQ

Axios |  Arlington, VA// Remote | Marketing / Social

Job Description
Company Culture
Technical.ly Coverage

1 Big Thing: Axios is a growth-stage startup dedicated to providing trustworthy content in an audience-first format. This year, we celebrated a major milestone, launching a SaaS product for corporate communications called Axios HQ. We are looking for a Growth leader to lead our marketing and sales teams. Read more about HQ in the Wall Street Journal.

Why it Matters: The Head of Growth will help develop and execute on HQ’s growth strategy across all of HQ’s organic and paid channels.

Go Deeper: This person will partner closely with the HQ’s sales team to develop the strategies, experiments, and resources we need to reach our commercial goals. You will:

  • Define our growth strategy, developing multi-channel campaigns that drive engagement, build our customer pipeline, and emphasize engagement.
  • Analyze our data, metrics and current hypotheses to refine our key priorities.
  • Understand our target personas, and build content strategies that engage them.
  • Determine marketing resourcing needs, and manage agency relationships.
  • Oversee campaign executions, including launch, testing, measurement and tracking.
  • Collaborate across the HQ team — including product, sales, content and account management — to ensure messaging is clear and consistent at every touchpoint.
  • Establish a data strategy and ID partnerships that enhance audience information.
  • Continuously test and learn across channels, messages, creative and landing pages.

The Details: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios’ mission and have the following skills:

  • Proven success in digital marketing and content creation in fast growing B2B or SaaS companies
  • Strong leadership skills, with experience building and managing teams in a fast-paced environment
  • Cross-functional collaboration — collecting context to define, and building buy-in to execute, how we engage, educate, and nurture our target customers
  • Experience in developing and executing a playbook for growth, including experience building brand awareness campaigns as well as Account-Based Marketing strategies
  • Proficiency with marketing automation, sales CRMs (Hubspot preferred) and social media strategy

Don’t forget: Axios employees enjoy the following benefits:

  • Competitive salary
  • Company equity
  • Health insurance (100% paid for individuals, 75% for families)
  • Primary caregiver 12-week paid leave
  • 401K
  • Generous vacation policy, plus company holidays
  • Commuter and cell phone benefit
  • A commitment to an open, inclusive, and diverse work culture
  • Annual learning and development stipend

Additional pandemic-related benefits:

  • One mental health day per quarter
  • $100 monthly work-from-home stipend
  • Company-sponsored access to Ginger coaching and mental health support
  • OneMedical membership, including tele-health services
  • Increased work flexibility for parents and caretakers
  • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
  • Class pass discount
  • Virtual company-sponsored social events

 

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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What excites you about your products?

Our work, everything we do, is rooted in a commitment to putting our readers first. Online users have access to more content than ever before. At Axios, we want to ensure those who access our products are reading, hearing and seeing the information that matters in the most efficient way possible.

 

What’s the communication process like at Axios?

As a remote-first company, Axios has mastered digitally fostering a team spirit with frequent employee check-ins on Slack. Axios values transparency at all levels, including a weekly anonymous Q&A with its founders every Monday at the all-hands meeting. Real-time feedback is central to its culture and employees are encouraged to share their ideas and opinions openly.

Within the network of more than 250 employees, a new hire will be assigned to a smaller team and work with them every day. But no feat is accomplished without collaboration between fellow Axios squads, giving the Analytics & Insights team a chance to learn about the engineers’ daily tasks, and so on.

 

What does it feel like to be an employee at Axios?

It offers the stability of a large media company with the feel of a close-knit team. That’s partly due to the organization of our smaller squads, but Axios also makes it a priority to understand each employee’s needs. All new hires fill out a “user guide” with specifications about their communication style, decision-making process and interests. This helps new employees acclimate to our company seamlessly.

Axios encourages all employees to share opinions and ideas about new processes or potential changes. As a workplace, Axios wants to make sure all employees feel heard, and that logging on to work is something to look forward to.

 

Describe the technologists you seek to hire at Axios. 

A person who is passionate, fun, a team player and willing to take on a challenge.

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